Increase your website traffic with these 4 tips

I know your company is important to you. I know how hard it is to get good quality traffic coming to your website too. Of course, you’ve been probably scouring the internet to increase your traffic for the past few hours and haven’t found anything, but those get quick rich schemes for $99, am I right? Well, luckily for you, you found Forever Writing. Forever Writing specializes in SEO, which can also bring traffic to your site, but if you are looking for more of a do-it-yourself, here are four tips you can implement within 5 minutes.

SEO

Keywords

When you are going to create content, you need to know the keywords people are going to use to search for said content. Every page should be built around the keywords that are vital to your company. This will require a lot of research and homework to perfect it.

Google can help you with your keywords. You know when you start typing into the search bar on Google, how it gives you suggestions for popular phrases and words people us to search. If you want to take it a little bit deeper, you can use the Google Keyword Planner, which will tell you all popular keywords. This tool will tell you pretty accurate numbers on how many average searches are performed on those keywords.

Image tags

Of course, the images are amazing, colorful, and add character to your website. However, in order for Google and other search engines to understand what the image are you need to tag your images. Basically, if there isn’t a tag or tags, Google will not know how to identify your image, and your image will be useless.

Meta description

A meta description can be found right under your URL on the search page. Its sole purpose is to give the consumer what the page is about, what will they learn, why should they click on it. You want your meta description to be engaging, truthful, and prompt the consumer to click on your link to find out more. It is wise to use call-to-action words such as “visit” and “learn” to engage people to find out why the information on your site is vital to their needs.

Backlinks

I cannot stress this enough. If you want to keep the consumer on your site, you need to backlink, backlink, backlink. You can backlink to your site, other content on your blog, and so much more. However, your backlinks should give your readers more useful information that can help build their relationship with you and your company. The more great information you provide, the more likely chance they will recommend your site and services to their friends and family.

These are just a few tips that can help you gain more traffic to your site. Of course, you won’t see the results overnight, but you will certainly relish the rewards later down the line.

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SEO vs Content Marketing: Are you confused?

So, if you’ve been in business for quite some time, you are probably familiar with breakfast clubs and what they stand for. These are groups of people, usually locals that get together at an ungodly hour of the morning to discuss business such as, swapping leads, gossiping, and eating a fulfilling breakfast.

Now, I am not knocking on breakfast clubs, because they are extremely beneficial on the local front. For example, someone would stand up and tell you about their skill and give you a bit  about their skill and give you a helping hand on what they do, and how they do it.

However, where I am going with this is, many people, including those in the breakfast clubs don’t quite know the difference between SEO and content marketing.  Many people think they are essentially the same, but they are not. Here is why:

 

content marketing, seo,

Source: Wikipedia

What is SEO?

SEO is all about ranking higher in the search results. In order to do that, you need keywords, content, and a good website layout. However, if you are still concerned about what SEO is and want a deeper definition, check out SEO Basics: Cakes & Blind Dates Edition.

However, I do want to emphasis, it’s a lot about your website. You need to know a lot of different technical things that only you can see in your website back end.

What is content marketing?

In short, content marketing is any kind of marketing that involves creating and sharing content in order to gain customers. This type of content can be presented as blog posts, e-books, videos, photos, and much more.

What’s the confusion?

From the short explanations above, it should be pretty clear that the major difference between content marketing and SEO is that SEO has to do with more technical things such as structure of website, website design, and other back end website fun. While on the other hand, content marketing is all about getting noticed online with content that your company published.
Basically, with SEO, you will be making sure your website contains proper titles, descriptions, URLs, loads fast, has a great flow throughout the site, images; which have correct alt tags, and much more. Of course, this is the tip of the iceberg, to be honest.

 

However, with content marketing, you will need to figure out what type of content you want to publish and promote. You will need to figure out how to present it, so your target audiences see it.

Nonetheless, content marketing and SEO are different, but can get confused quite easily. Now, you should be well informed with the two concepts. Feel free to tell your colleagues the difference because, hey, you will look like the smart one.

Learn basic SEO in 5 minutes or less

If you are totally new to the SEO game and have more than five minutes to spare, you will want to start here. If you don’t have that much time to spare, but your boss wants you to be an SEO wizard, you came to the right place. This piece will provide you with the SEO basics you will need in five minutes or less.

ghostwriting, benefits, foreverwriting

Source: Flickr/hobvias sudoneighm

How do search engines work?

Well, the easiest way to explain what a search engine is will be how you explain yourself on a blind date. It is all about finding what you are all about, to bring the correct people into your life.

When people use search engines, they expect to get results based on a few characteristics:

Relevance: How closely related is this information to what they are looking for?

Authority: Does the website appear to be knowledgeable or credible on the topic?

Popularity: Will people find this site recommendable to other people looking for information on the topic?

So what is SEO?

SEO is simply a way of improving your odds of showing up when people look for information related to you.

In short, SEO is a way of improving your chances that someone will find you and your website on the internet. Basically, let’s use The Tales of a Broke College Student for example. So if you were to search for “benefits for a broke college student.” You will see that thetalesofabrokecollegestudent.blogspot.com appears throughout the first page. This is because they use SEO to attract their readers.

The importance of pages

Once you get the hang of how to reel in your potential customers, then you will want to lead them to a specific page of your site. For example, if you are trying to sell your services, you will want to reel them into your rates page, and so on and so forth.

Basically, the entire objective of SEO is to give people access to what they want and need, by providing them a variety of different pages to get there. You want to keep building up your customer’s interest.

Optimize!

The next step is to optimize your website. Your site needs to be easily accessed by search engines. So, you will need to make it easy to understand, so the search engines can figure out what you are, what do you have to offer.

Basically, what you need to do is be as descriptive as you possibly can with your content on each of your pages on your site. Also, create a better user experience, if you are unsure how this can be done, send out a survey to your customers and ask for their feedback. Not to mention, offering a little incentive will really get a great group of people to answer your survey with honest feedback.

Think big picture

Of course, SEO will not happen overnight, but that doesn’t mean don’t look at the big picture. SEO will take time, so have a plan on how you will get to the final result. It is crucial you always see the big picture at the end, when working with smaller goals. If you keep that in mind, you will be an SEO pro in no time.

7 SEO Tools to Make Your Life Easier

I will admit, it is hard to keep up with all the SEO tools, gadgets, and trends. However, it is vital to test them out in order to see what features can help you and your business advance in the SEO world. This is insanely true when you think about all the tasks that can benefit your SEO process that can be time-consuming and complex to execute.

That is exactly why I would love to share with you seven SEO tasks that can now be completed with support of a few nifty tools.

Knowing Your Industry Traffic

One of the first things you need to do when launching your website or even starting your SEO campaign, is assessing the potential traffic and find out who are your competitors in your industry. This can be quite a daunting task, especially when you are new to the industry and don’t know much about it.

So if you have that deer in headlights look, SimilarWeb will be your new best friend. SimilarWeb will create an industry analysis report that will help you obtain information about traffic data for your industry.

However, these numbers should be used as references, not concrete, set in stone information.

Find Potential Keywords

To some, it seems that SEO revolves around keywords. Well, that is pretty much true. If you want to rank higher, and attract potential customers, you need to find new, fresh keywords from time to time.

As you know, that can sometimes be a long drawn out task, depending on the industry and how many competitors you have. However, Sistrix will help you through this task, when you don’t feel up to, but need to do it. With the Sistrix’s opportunities feature, you can have up to three competitors. The program will show you what keywords you are not using and where your competition stands using these keywords.

TF-IDF

For those that don’t know, TF-IDF is also known as term frequency and inverse document frequency. TF-IDF can help you understand the proportions of certain keywords within a website are weighted compared to other websites. Besides keyword density, OnPage can help you increase your websites relevant keywords in search engines.  OnPage includes a nifty little tool that will monitor and analysis, term combinationas and variances that your competitors are using, but you are not. However, by concentrating on terms related to your main phrases/terms, you can easily increase your websites relevance for your desired topic.

Internal Linking

Internal linking is exporting the URLs crawled, and then process them with visualization tools. However, now you can have OnPage do the hard work. OnPage’s visualizer tool will allow you to generate internal link graph of any and all your websites. It will provide you with the functions to browse, show the relationship of your links, filter numbers, and follow a specific pattern.

This nifty tool is helpful because it will allow you to get a better understanding of how your site is internally linked. Remember a well-linked site does much better than a site that has broken links and no links.

All-in-one SEO

I know that gathering all the data when doing an SEO audit can be insanely long. Perhaps it has to do with the data from content, website’s technical optimization, current organic traffic, link popularity, and search engine rankings.

Thanks to URLProfiler, all that data can be obtained while combining a few other tools’ data. For instance, in order to locate all SEO metrics you will download your top pages from the search console tab, then you will want to import them to your Screaming Frog SEO crawler and have them crawled, essentially.

Once your pages are crawled, you will be able to import them back into your URLProfiler. There you will be able to select any other metrics you may want to see. Once you run URLProfiler you will get your results within a few moments. Your data will appear on a spreadsheet and obtain the information from all the tools’ you used.

Relevant Link Prospects Plus Desired Requirements Plus Direct Contact Information

You probably know that getting your hands on a list of sites that is relevant to your business, but when you are looking for authoritative sites, from a certain country, with public contact information can be more of a challenge.

Luckily for you, this can be done with a little help from LinkRisk tool. LinkRisk provides you with filter to get the sites that is highly relevant to use for your outreach.

Daily Rankings

You probably remember the time when you tracked your rankings for your keywords and your competitors. However, due to the ranking fluctuations, you will always have new competitors that were essentially, off the radar. You know what that means, it is nearly impossible to accurately identify your gains and losses compared to theirs.

Basically, once you got your ranking information, you had to analyze the pages to understand the reasons for your ranking. You did that to get your domain popularity, along with other data.

However, those days of working your butt off are long gone. You can use a tool such as SERPWoo. SERPWoo will take the top 20 results for your keywords. The tool will also include data such as social shares, page/domain popularity, etc. This will help you analyze the reasons for your ranking fluctuation.

Want content like this on your blog? Forever Writing offers blog writing services at unbeatable prices. Visit us today!

6 tips your 2015 SEO strategy must include

As I always tell everyone, SEO is always changing. Especially with their new updates, different trends, and new and improved strategies, it is something you always need to focus on.

Last year, there were 13 updates to Google’s Algorithm. These updates were the more popular and public ones, this is not including all the changes that were made behind the scenes daily.

My company, Forever Writing, is always looking for the new, updated SEO strategies to help our clients out. We decided to sit down and discuss some of the biggest changes that need to be addressed when talking about SEO.

Mobile Traffic

Remember back in 2012, when ComScore said that mobile traffic would surpass desktop traffic by the year 2014? Well, they were correct. Google always suggested that a responsive website can only provide the ultimate user experience by offering a “mobile-friendly” option.

mobile friendly, google, duckduckgo, bing, yahoo, forever writing

Source: Wikipedia

Optimizing for Search Engines

Some people are predicting that 2015 will be the year that search engines will take the market share. However, I don’t doubt for a second that, that isn’t possible.

It seems as if Firefox kicked Google out of the rink, and Yahoo seems to be a popular default search engine for Firefox. However, Google’s sweet deal also ends this year with Safari, and there are rumors that Yahoo and Bing are trying to gain that spot. Not to mention, iOS 8 and OS X, are giving consumers the option to switch default search engine from Google to DuckDuckGo.

As you can see, there are many other options besides Google. As they are getting more popular and accepted among the consumers, it is important to have visibility of each and every one of these.

ROI Metrics

Personally, keywords still have a big impact on the SEO game. There is no doubt about it at all, but now you have to incorporate ROI metrics. You don’t want to only rank number one for a specific keyword, but you want that to gain your business money.

Social Media

Back in the day, social media were only used to share their brand, so businesses would sign up for all social media sites. Now days, social media evolved to an awesome marketing channel. Your followers expect to engage with your brand on a more one on one level.

Let me let you in on a little secret, you can overdo social media. Yes, you can. You want to market your business, correct? Well, you want to also stay active and accommodating on social media too. You still want your brand and your customers to have that one on one relationship. When you are on all social media sites, you lose sight of that because you don’t spend enough time to flourish any of them.

So, my advice to you is stick to two or three platforms and actively pursue them. This will help you generate more sales, revenue, leads, and also build a great follower base to share your content.

social media, twitter, google +, facebook, myspace, reddit, pinterest

Source: Deviant Art/aha-soft-icons

Earn Links

Over the years, and through all of those updates, one thing remains the same: inbound links are a sign of authority and trust. This will never change, not even in 2015 or years to come.

Those days of building links to blogs that had nothing to do with your specialty are long gone. However, earning a link on a high-quality website that is relevant to your work is much more valuable. It attracts referrals, sales, leads, and branding exposure. You will notice that this year a more traditional PR and SEO tactic is in.

Precise Keywords

Another thing that finally lays to rest is targeting broad keywords. There is no doubt about it that they do bring in a high search volume, but they don’t always attract the audience you are looking for. Targeting long-tail search queries will not only attract potential customers, but these phrases will have a lot less competition.

A tip to the wise: keyword research combined with understanding a mind of a shopper of the customer you are trying to win can help you understand what search phrases and terms to go after.

 

Looking for someone to write SEO for you? Forever Writing offers SEO services at unbeatable prices. Check us out today!

Seven Reasons Why You Need a Writer

If your business is anything like ours, it relies a lot on online reputation. Online reputation is pretty critical in this day and age. That is why hiring a professional writer, such as Forever Writing is an excellent way to boost your company’s online reputation.

Sadly, not every business has the funds available to hire a writer. However, companies like ours do offer your own package deal and can play with your budget, just contact us for pricing. Nonetheless, if you are looking to invest in a writer, here are seven reasons why you are doing the right thing.

writing, professional writer, forever writing, seo, google, search engines Source: Ramdlon/Pixababy

Your website is the first impression

Yes, it does. Think about it, your website will be the first impression for a potential customer. If your website has poorly written content, spammy looking, then you are promoting garbage. On the other hand, if your site has well-written content, you are promoting a high-quality business.

Connect with clients better

When hiring a professional writer, they know how to connect to your clients effectively. Not saying you don’t, but they know how to write for a variety of audiences. The best writers will analyze your audience and target them with their various writing strategies.

Google with thank you

Google is very picky. Chances are if you don’t have the time to sit down and really look at your website or blog, then you are slowly ruining your business. Writers have the time to sit down and analyze everything. They know what’s trending, what would bring more people into your site, and how to create sales through their pieces.

Social media is the key

Social media can either make you or break you. If your content is boring, dry, and sounds like it came out of a textbook; chances are it will never be shared on social media. People want fun and engaging material. That is what sells and what gets shared through social media. Of course, you still want your pieces to be knowledgeable too.

Become an industry authority

This point can go hand in hand with the previous point. If your content is poorly written, chances are people will not take you seriously. You want your content to be well-written. You want consumers to see you as an expert.

Your employees will love you

If your main communication with your clients is through email, you then know how important effective communication in the workplace is. Once a month, have your writer conduct meetings and/or work sessions that will review basic grammar rules.  Not saying your employees don’t know how to write emails, but it is a great refresher!

Projects will be painless

Hiring a professional writer, you can implement group projects with ease. As we explained earlier, communication is the key. When getting group projects off the ground, your writer can help set up goals that everyone understands.

Of course, your writers’ skills will depend on how long they have been in the business, and their experience. However, you need to assess that before hiring them. Just remember all writers’ are not the same.

SEO: Keyword Edition

We’ve talked so much about how keywords play a huge part with SEO, but we never went too much into detail. As we already discussed in our previous posts, it all begins when you type your keywords into the search engine. As you know, keyword research is very important when it comes to SEO. Finding the right keywords can either make you or break you. By examining your market’s keyword demand, you will learn what keywords are the best, which ones will target paying customers, and even learn about your potential customers. This is not entirely about getting customers to your website, but getting the right kind of customers.

seo, long-tail keywords, keywords, forever writing, page rank, website, writing services, seo writing services

Source: Alexis Wilke/Wikimedia

The Value of a Keyword

Yes, keywords do add value to your website, if you take advantage of the right ones. Let’s say you own a writing business, do you make more money using “writing services” or “SEO writing services”? The keywords that your potential customers type into the search bar are usually accessible to webmasters, and research tools are able to locate this information. Sadly, these tools will not show you how worthy it is to gain traffic from those searches. However, to better understand the worth of a keyword, you will need to first understand your own website. This will lead to trial and error.

Long Tail of Keyword Demand

Long-tail keywords are the way to go. As you remember from us talking about them earlier, you can get more searches using them rather than one word keywords. Yes, pretty crazy, huh? However, the thing is with long-tail keywords, you have to kind of narrow down what you are really about. For example, we will use Forever Writing, instead of having “writing services” as a keyword a better one would be “SEO writing services.” This may not bring as many non-active searches as short sweet keywords, but this will bring more interested people looking to purchase.

Resources

Now, you are probably wondering where we get all of this useful knowledge from. For starters, we have been in the business for years, and secondly, we also use resources like the following:

  • Google AdWords Keyword Planner Tool
  • Google Trends
  • Microsoft Bing Ads Intelligence
  • Wordtracker’s Free Basic Keyword Demand

I’ll let you in on a little secret; Google AdWords Keyword Planner is our go to tool for SEO keyword research. This nifty tool suggests keywords and even provides us with estimated search volume. If that isn’t cool enough, it also predicts how much it would cost us if we ran a campaign with these keywords.

What are my chances of success?

In order to understand which keywords to use, it is vital to know the demand for the given phrase or term. Also at the same time it won’t happen overnight. This is a slow process, but in the end, if you do it correctly, it will be quite rewarding.