So, if you’ve been in business for quite some time, you are probably familiar with breakfast clubs and what they stand for. These are groups of people, usually locals that get together at an ungodly hour of the morning to discuss business such as, swapping leads, gossiping, and eating a fulfilling breakfast.
Now, I am not knocking on breakfast clubs, because they are extremely beneficial on the local front. For example, someone would stand up and tell you about their skill and give you a bit about their skill and give you a helping hand on what they do, and how they do it.
However, where I am going with this is, many people, including those in the breakfast clubs don’t quite know the difference between SEO and content marketing. Many people think they are essentially the same, but they are not. Here is why:
What is SEO?
SEO is all about ranking higher in the search results. In order to do that, you need keywords, content, and a good website layout. However, if you are still concerned about what SEO is and want a deeper definition, check out SEO Basics: Cakes & Blind Dates Edition.
However, I do want to emphasis, it’s a lot about your website. You need to know a lot of different technical things that only you can see in your website back end.
What is content marketing?
In short, content marketing is any kind of marketing that involves creating and sharing content in order to gain customers. This type of content can be presented as blog posts, e-books, videos, photos, and much more.
What’s the confusion?
From the short explanations above, it should be pretty clear that the major difference between content marketing and SEO is that SEO has to do with more technical things such as structure of website, website design, and other back end website fun. While on the other hand, content marketing is all about getting noticed online with content that your company published.
Basically, with SEO, you will be making sure your website contains proper titles, descriptions, URLs, loads fast, has a great flow throughout the site, images; which have correct alt tags, and much more. Of course, this is the tip of the iceberg, to be honest.
However, with content marketing, you will need to figure out what type of content you want to publish and promote. You will need to figure out how to present it, so your target audiences see it.
Nonetheless, content marketing and SEO are different, but can get confused quite easily. Now, you should be well informed with the two concepts. Feel free to tell your colleagues the difference because, hey, you will look like the smart one.