SEO vs Content Marketing: Are you confused?

So, if you’ve been in business for quite some time, you are probably familiar with breakfast clubs and what they stand for. These are groups of people, usually locals that get together at an ungodly hour of the morning to discuss business such as, swapping leads, gossiping, and eating a fulfilling breakfast.

Now, I am not knocking on breakfast clubs, because they are extremely beneficial on the local front. For example, someone would stand up and tell you about their skill and give you a bit  about their skill and give you a helping hand on what they do, and how they do it.

However, where I am going with this is, many people, including those in the breakfast clubs don’t quite know the difference between SEO and content marketing.  Many people think they are essentially the same, but they are not. Here is why:

 

content marketing, seo,

Source: Wikipedia

What is SEO?

SEO is all about ranking higher in the search results. In order to do that, you need keywords, content, and a good website layout. However, if you are still concerned about what SEO is and want a deeper definition, check out SEO Basics: Cakes & Blind Dates Edition.

However, I do want to emphasis, it’s a lot about your website. You need to know a lot of different technical things that only you can see in your website back end.

What is content marketing?

In short, content marketing is any kind of marketing that involves creating and sharing content in order to gain customers. This type of content can be presented as blog posts, e-books, videos, photos, and much more.

What’s the confusion?

From the short explanations above, it should be pretty clear that the major difference between content marketing and SEO is that SEO has to do with more technical things such as structure of website, website design, and other back end website fun. While on the other hand, content marketing is all about getting noticed online with content that your company published.
Basically, with SEO, you will be making sure your website contains proper titles, descriptions, URLs, loads fast, has a great flow throughout the site, images; which have correct alt tags, and much more. Of course, this is the tip of the iceberg, to be honest.

 

However, with content marketing, you will need to figure out what type of content you want to publish and promote. You will need to figure out how to present it, so your target audiences see it.

Nonetheless, content marketing and SEO are different, but can get confused quite easily. Now, you should be well informed with the two concepts. Feel free to tell your colleagues the difference because, hey, you will look like the smart one.

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Top 3 Digital Marketing Trends of 2013

Staying up-to-date on the latest marketing trends is never an easy job. New technologies, a new consumer purchase process, and other opportunities all influence the marketing aspect. While the top marketing trends tend to change, year after year, this year there are three trends that cannot be ignored. Social, local, and mobile marketing are a must, as well as content marketing and authorship.

Social, Local, and Mobile

There are more on-the-go customers now in this digital age. Social, Local, and Mobile is on the minds of every marketer. Customers are always using social media and checking out sites such as Yelp!, Foursquare, and TripAdvisor find things near their location, and most of the time they are on their mobile device. Depending on the industry you are serving and who your customers are, different networks and different tactics will need to be used. Take a look at your webmaster tools, such as Google Analytics, to see where your customers are coming from.

  • Tip for the wise: Get on all social media platforms and claim your business listing on Yelp!, Foursquare, and Google Local. Having your presence out there allows customers to locate you and your business and will be able to see what you are all about.

Content Marketing

Content marketing is a top trend in 2013. Consumers are using the information that is readily available online to make decisions before they walk into a store. Studies have shown that 91% of B2B (business to business) marketers and 86 of B2C (business to consumer) marketers are using content marketing to reel in their customers. Marketers are using infographics, newsletters, videos, and much more.

  • Tip for the wise: Do not just jump into content marketing without having a strategy. Your strategy should focus on creation, curation, distribution, and measurement. A couple of questions you should ask yourself is what are their interests? What kind of content will be the most effective in reaching your goal?

Authorship

Consumers want to feel a connection to your business. This human interaction can impact your consumers. If you are a small business or even a large business, you should make a big deal in getting to know your customers. This will give them a personal connection to you and your business and will likely refer people because they want a human interaction.

  • Tip for the wise:. Make sure you are tagging your name and posts with “rel=author” tag. Also make sure you are updating your “Contributor To” section located in your Google+ profile.

Marketing strategies are always evolving. Budgets and goals change regularly as businesses find out what’s working and what’s not. As with all aspects of your business, getting started with a new marketing strategy requires careful planning. Jumping in without a plan can cost your business a shiny penny, and chances are they will not leave you with the results you were hoping for.