If you are totally new to the SEO game and have more than five minutes to spare, you will want to start here. If you don’t have that much time to spare, but your boss wants you to be an SEO wizard, you came to the right place. This piece will provide you with the SEO basics you will need in five minutes or less.
How do search engines work?
Well, the easiest way to explain what a search engine is will be how you explain yourself on a blind date. It is all about finding what you are all about, to bring the correct people into your life.
When people use search engines, they expect to get results based on a few characteristics:
Relevance: How closely related is this information to what they are looking for?
Authority: Does the website appear to be knowledgeable or credible on the topic?
Popularity: Will people find this site recommendable to other people looking for information on the topic?
So what is SEO?
SEO is simply a way of improving your odds of showing up when people look for information related to you.
In short, SEO is a way of improving your chances that someone will find you and your website on the internet. Basically, let’s use The Tales of a Broke College Student for example. So if you were to search for “benefits for a broke college student.” You will see that thetalesofabrokecollegestudent.blogspot.com appears throughout the first page. This is because they use SEO to attract their readers.
The importance of pages
Once you get the hang of how to reel in your potential customers, then you will want to lead them to a specific page of your site. For example, if you are trying to sell your services, you will want to reel them into your rates page, and so on and so forth.
Basically, the entire objective of SEO is to give people access to what they want and need, by providing them a variety of different pages to get there. You want to keep building up your customer’s interest.
The next step is to optimize your website. Your site needs to be easily accessed by search engines. So, you will need to make it easy to understand, so the search engines can figure out what you are, what do you have to offer.
Basically, what you need to do is be as descriptive as you possibly can with your content on each of your pages on your site. Also, create a better user experience, if you are unsure how this can be done, send out a survey to your customers and ask for their feedback. Not to mention, offering a little incentive will really get a great group of people to answer your survey with honest feedback.
Think big picture
Of course, SEO will not happen overnight, but that doesn’t mean don’t look at the big picture. SEO will take time, so have a plan on how you will get to the final result. It is crucial you always see the big picture at the end, when working with smaller goals. If you keep that in mind, you will be an SEO pro in no time.