How to Achieve a Positive Mental Attitude

I know, I know, you come to this blog to learn about SEO, but if you read our FAQ’s you will learn that we love to write on other topics too. Well, in my eyes, these topics can also tie into SEO and content writing.

Today, we will be talking about a positive mental attitude. Having a positive mental attitude will help you achieve many goals throughout your life; it will make your home and work live a happier environment both for you and your family. Those who keep with their positive mental attitude, no matter how hard life gets, you will notice you succeed a lot more than those who have a very negative mental attitude. However, I will say this, finding and keeping your positive mental attitude can be extremely difficult without the proper knowledge. None the less, these five tips will help you.

Embrace life

I know, I know, it is always easier said than done. Well, the moment you decide to embrace life along with everything that is included, achieving your positive mental attitude will be a lot easier. It helps that you understand that your life will always have ups and downs, which you cannot always change, but in the end it will make you a stronger person.

Stay cool, calm and collected

I can easily guarantee that half of your parents told us to stay cool, calm, and collected at least once in our life. The emotions you feel when you are angry, upset, and mad can negatively impact our positive mental attitude. Of course, there is nothing wrong with letting out our emotions, but you have to keep them in check. You have to understand and take full responsibility for your own actions.

Love yourself

I know this is a heard one for me to do. Everyone gets annoyed, upset, and mad over the things you do, the way you look, and the choices you made throughout life. However, loving yourself will bring you one step closer to gaining a complete positive mental attitude. Loving yourself will allow you to be in a much happier place, not to mention, you will be much more confident and reflect a positive attitude no matter what situation may arise.

Keep your work at work

This can be a tough one if you work at home like myself. You need to keep work during your work designated hours. That means, no checking work email, no bringing work home, and once work is done forget about it. I know the feeling all too well because sometimes you feel as if work never ends, but it truly does. The moment you can break away from work, will be the moment you will feel much better.

Relaxation techniques

Relaxation techniques are perfect for you when trying to achieve a positive mental attitude. You can get yourself into yoga, pilates, hypnotherapy, and meditation. Just by joining a group or even doing it by yourself will help you feel much more relaxed. I recommend doing this after a stressful day, or before you head off to work.

There are many more different ways that you can gain a positive mental attitude; however, some ways will be easier to do than others. You just have to learn to take your negativity out of your life.

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Are keywords dead?

Okay, I decided this post needs to enlighten a lot of people. I have been getting numerous emails on this topic we will be going over today, which I thank those who emailed me. Many people were asking me if keywords were dead or a dying breed. Well, for starters, many people believe that, but personally, I don’t believe it. Here’s why.

semantic search, keywords, forever writing

Source: Beth Kanter/flickr

Placement vs. Frequency

First things first, keywords are not totally dead and buried. You have to think, Google needs some sort of thing to go off of, right? Well, now let’s do a little knowledge check. Does Google crawl pictures? If you said yes, please read this. If you said no, you are on the right track. Google needs text and text equals to keywords.

Now that we got that out of the way, I want to emphasize that the frequency of your keywords are not as important as the placement of your keywords. For instance, using “SEO writing company” in your title tag of your website and another time in one of your headers, are way more effective than keyword stuffing it a million and one times throughout the body of your website.

A tip to the wise, Google breaks down your site into these sections headers, body, side bars, meta data and last priority. Headers and meta data are high priority areas, which you should place your keywords. These places will help you rank higher in search engines.

It’s all about meaning

Some people think this is a why keywords dying. Well, I do not think so because Google still crawls your site for vital information; however Google no longer is interested in only the keyword(s) or phrases, but it is interested in the meaning behind it. In a way, Google decided to be sophisticated because if you think about it, anyone can write their keywords on their site pretty easily. Nonetheless, when you think about it, if you are serious about the game, you will already have great high-quality content that has a meaning behind it. You won’t have keyword stuffed content that some people who are looking to make an extra buck quickly.

Semantic search is in full swing

Semantic search has been having a major impact on user searches. It seems like Google draws a meaning from the words right on your website, instead of them focusing on the words themselves. Google draws a meaning form what users search with “semantic search.”

To get a better understanding of a semantic search, let’s use a search query for “cheap pizza in Orlando.” If the search engines analyzed the phrase, it would only look for websites that have the words “cheap,” “pizza,” and “Orlando” in them, which can bring up many results from pizza places, stores, and events that feature pizza. While on the other hand, a semantic search clarifies the meaning behind your search query – meaning the user is more than likely looking for a cheap pizza place around Orlando. So, as long as your website content seems like you are a cheap pizza place around Orlando, your website would show up in the search engine results – even if you do not have those exact keywords on your site.

Structure is important

Did you know there are two different ways to look at the SEO structure; however, both these ways can have a major effect on your page authority?

The big picture structure represents the entire structure and navigation of your website. Basically, if your website is very easy for visitors to navigate, your visitors will have a much easier time finding the information they want and need, plus Google will reward you for your time and efforts. That is why you want to title your pages correctly, correctly use your headers and make your website easy to navigate for your visitors; also you will want to make sure your sitemap will allow the search engine to crawl on it.

Also a tip to the wise, interlink your internal content will help you gain more authority, regardless of your keywords.

Now, the small picture structure is concerned more about how each of your website pages is laid out. This is pretty easy if you follow an Googles traditional structure. If you don’t know about the Googles traditional structure, it consists of a body, header, footer, and sidebars. If you place all content in their appropriate places, Google will have an easy time crawling your page, and it will be able to understand the accurate meaning of your website without you having to keyword stuff.

Overall, you can see a glimpse that keywords are not dead. Without keywords or text for that matter, your SEO will never work. Google needs some kind of text to crawl and know what your website is all about.

10 SEO Marketing Tips for Your Small Business

Marketing your small business in today’s technology-driven world is a different game than those who marketed their business 10 years ago. Even two years, it was extremely different, SEO has changed a lot, key marketing techniques came and went with Google Algorithm’s updates. Since the internet is always changing, you will always need a new and improved strategy when it comes to SEO. Luckily for you, you can try these ten tips to help make your strategy that much better.

infographic, forever writing, links, social media, mobile friendly, content

Source: Walter Lim/flickr

Identify your target keywords

As I have said in the past, your SEO foundation will be your target keywords. You will need to base these keywords off your demographic, in-depth analysis of recent and current trends, which can provide you with keywords that have high traffic, with little to no competition.  The key is to create interesting content that keeps your readers’ attention. The better you are keeping the reader’s attention, the longer they will stay and you will increase your chances of them using your services.

Mobile friendly

As some of you know, mobile traffic is rapidly taking over desktop traffic. Of course, that can be scary for those who don’t know how to convert their desktop version of their website to a mobile-friendly website. Luckily for you, most hosting sites now offer a mobile friendly option, or even automatically come with that option.

Keep it simple

Most people have in their minds that simple is not as grand as making it stand out. Well, sometimes when creating content to market your small business, simple is better. You want to keep your content simple, because not everyone will know all the abbreviations, acronyms, about the industry you are in. You should have your content easy to understand, but also informative to those who have a background in your industry.

Market strategy

A marketing strategy is vital for your company. Your marketing strategy allows you to work with your final goal in your sight. Your marketing strategy should include social media, blog posts, targeted audience, and whatever else you will need in order to reach your final goal. However, as you continue on this journey, you may find yourself changing things, adding things, and taking away things. This is a perfectly normal thing to do.

Take advantage of infographics

The last couple of years, infographics are becoming more and more popular. They actually make up a large portion of content that is produced and shared on social media platforms. However, that is not a shocker because infographics are great for presentations, marketing, and catching their reader’s attention. With all this combined, it is a very effective tool to take advantage of.


I watched many small businesses forget about how important it is to prioritize their daily marketing tasks. Yes, all businesses need to learn this from the very beginning. In order to be successful with your marketing plan, you need to manage your time. You need to prioritize your tasks because some tasks may be more vital than others. Granted, all tasks should be done on the day you assign them, but without time management, you will fall behind.

Social media

There are many social media platforms today. There are over hundreds of million users who use these platforms daily. If your company isn’t on them, you are doing it wrong. Many consumers go straight to social media to find reviews, services, and products. This avenue is easy, cheap, and can get your brand out there.

Link building

Link building is important. This does not mean you go off and buy your links because that is illegal and Google can and will penalize you, which I hope you decide not to try your odds. However, the true link building takes time and energy. The more links you have to your site or blog, the higher you will rank. The important thing is to have links on sites that are relevant to your topic.

Relevant content

Your content should always stay relevant to what your business is all about. For some, that can be a very narrow. However, the reasons behind keeping all your content relevant is to help with link building. Yes, relevant content helps out more than you know.


Analytics will soon become your best friend. The number analytics provide will not lie, even if you think they are. These numbers will tell you all about your page’s failures and successes. Of course your successes are worth a celebration; however, your failures will allow you to see what you need to do to improve your site. Analytics will give you goals to set, and is a great resource when trying to come up with a brilliant marketing strategy.

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7 SEO Tools to Make Your Life Easier

I will admit, it is hard to keep up with all the SEO tools, gadgets, and trends. However, it is vital to test them out in order to see what features can help you and your business advance in the SEO world. This is insanely true when you think about all the tasks that can benefit your SEO process that can be time-consuming and complex to execute.

That is exactly why I would love to share with you seven SEO tasks that can now be completed with support of a few nifty tools.

Knowing Your Industry Traffic

One of the first things you need to do when launching your website or even starting your SEO campaign, is assessing the potential traffic and find out who are your competitors in your industry. This can be quite a daunting task, especially when you are new to the industry and don’t know much about it.

So if you have that deer in headlights look, SimilarWeb will be your new best friend. SimilarWeb will create an industry analysis report that will help you obtain information about traffic data for your industry.

However, these numbers should be used as references, not concrete, set in stone information.

Find Potential Keywords

To some, it seems that SEO revolves around keywords. Well, that is pretty much true. If you want to rank higher, and attract potential customers, you need to find new, fresh keywords from time to time.

As you know, that can sometimes be a long drawn out task, depending on the industry and how many competitors you have. However, Sistrix will help you through this task, when you don’t feel up to, but need to do it. With the Sistrix’s opportunities feature, you can have up to three competitors. The program will show you what keywords you are not using and where your competition stands using these keywords.


For those that don’t know, TF-IDF is also known as term frequency and inverse document frequency. TF-IDF can help you understand the proportions of certain keywords within a website are weighted compared to other websites. Besides keyword density, OnPage can help you increase your websites relevant keywords in search engines.  OnPage includes a nifty little tool that will monitor and analysis, term combinationas and variances that your competitors are using, but you are not. However, by concentrating on terms related to your main phrases/terms, you can easily increase your websites relevance for your desired topic.

Internal Linking

Internal linking is exporting the URLs crawled, and then process them with visualization tools. However, now you can have OnPage do the hard work. OnPage’s visualizer tool will allow you to generate internal link graph of any and all your websites. It will provide you with the functions to browse, show the relationship of your links, filter numbers, and follow a specific pattern.

This nifty tool is helpful because it will allow you to get a better understanding of how your site is internally linked. Remember a well-linked site does much better than a site that has broken links and no links.

All-in-one SEO

I know that gathering all the data when doing an SEO audit can be insanely long. Perhaps it has to do with the data from content, website’s technical optimization, current organic traffic, link popularity, and search engine rankings.

Thanks to URLProfiler, all that data can be obtained while combining a few other tools’ data. For instance, in order to locate all SEO metrics you will download your top pages from the search console tab, then you will want to import them to your Screaming Frog SEO crawler and have them crawled, essentially.

Once your pages are crawled, you will be able to import them back into your URLProfiler. There you will be able to select any other metrics you may want to see. Once you run URLProfiler you will get your results within a few moments. Your data will appear on a spreadsheet and obtain the information from all the tools’ you used.

Relevant Link Prospects Plus Desired Requirements Plus Direct Contact Information

You probably know that getting your hands on a list of sites that is relevant to your business, but when you are looking for authoritative sites, from a certain country, with public contact information can be more of a challenge.

Luckily for you, this can be done with a little help from LinkRisk tool. LinkRisk provides you with filter to get the sites that is highly relevant to use for your outreach.

Daily Rankings

You probably remember the time when you tracked your rankings for your keywords and your competitors. However, due to the ranking fluctuations, you will always have new competitors that were essentially, off the radar. You know what that means, it is nearly impossible to accurately identify your gains and losses compared to theirs.

Basically, once you got your ranking information, you had to analyze the pages to understand the reasons for your ranking. You did that to get your domain popularity, along with other data.

However, those days of working your butt off are long gone. You can use a tool such as SERPWoo. SERPWoo will take the top 20 results for your keywords. The tool will also include data such as social shares, page/domain popularity, etc. This will help you analyze the reasons for your ranking fluctuation.

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6 tips your 2015 SEO strategy must include

As I always tell everyone, SEO is always changing. Especially with their new updates, different trends, and new and improved strategies, it is something you always need to focus on.

Last year, there were 13 updates to Google’s Algorithm. These updates were the more popular and public ones, this is not including all the changes that were made behind the scenes daily.

My company, Forever Writing, is always looking for the new, updated SEO strategies to help our clients out. We decided to sit down and discuss some of the biggest changes that need to be addressed when talking about SEO.

Mobile Traffic

Remember back in 2012, when ComScore said that mobile traffic would surpass desktop traffic by the year 2014? Well, they were correct. Google always suggested that a responsive website can only provide the ultimate user experience by offering a “mobile-friendly” option.

mobile friendly, google, duckduckgo, bing, yahoo, forever writing

Source: Wikipedia

Optimizing for Search Engines

Some people are predicting that 2015 will be the year that search engines will take the market share. However, I don’t doubt for a second that, that isn’t possible.

It seems as if Firefox kicked Google out of the rink, and Yahoo seems to be a popular default search engine for Firefox. However, Google’s sweet deal also ends this year with Safari, and there are rumors that Yahoo and Bing are trying to gain that spot. Not to mention, iOS 8 and OS X, are giving consumers the option to switch default search engine from Google to DuckDuckGo.

As you can see, there are many other options besides Google. As they are getting more popular and accepted among the consumers, it is important to have visibility of each and every one of these.

ROI Metrics

Personally, keywords still have a big impact on the SEO game. There is no doubt about it at all, but now you have to incorporate ROI metrics. You don’t want to only rank number one for a specific keyword, but you want that to gain your business money.

Social Media

Back in the day, social media were only used to share their brand, so businesses would sign up for all social media sites. Now days, social media evolved to an awesome marketing channel. Your followers expect to engage with your brand on a more one on one level.

Let me let you in on a little secret, you can overdo social media. Yes, you can. You want to market your business, correct? Well, you want to also stay active and accommodating on social media too. You still want your brand and your customers to have that one on one relationship. When you are on all social media sites, you lose sight of that because you don’t spend enough time to flourish any of them.

So, my advice to you is stick to two or three platforms and actively pursue them. This will help you generate more sales, revenue, leads, and also build a great follower base to share your content.

social media, twitter, google +, facebook, myspace, reddit, pinterest

Source: Deviant Art/aha-soft-icons

Earn Links

Over the years, and through all of those updates, one thing remains the same: inbound links are a sign of authority and trust. This will never change, not even in 2015 or years to come.

Those days of building links to blogs that had nothing to do with your specialty are long gone. However, earning a link on a high-quality website that is relevant to your work is much more valuable. It attracts referrals, sales, leads, and branding exposure. You will notice that this year a more traditional PR and SEO tactic is in.

Precise Keywords

Another thing that finally lays to rest is targeting broad keywords. There is no doubt about it that they do bring in a high search volume, but they don’t always attract the audience you are looking for. Targeting long-tail search queries will not only attract potential customers, but these phrases will have a lot less competition.

A tip to the wise: keyword research combined with understanding a mind of a shopper of the customer you are trying to win can help you understand what search phrases and terms to go after.


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Happiness: Focus on the present

The topic of happiness seems to come up in a lot of conversations today. It doesn’t matter what the subject is at hand because in the end, it leads to happiness. The reason behind all of this is, is everyone’s goal is to be happy.

It seems like when people talk about finding true happiness, they seem to believe happiness will somehow, someway walk into their life. Happiness doesn’t wait on us. As a matter of fact, happiness isn’t an object or a destination. Now you are probably asking yourself what is true happiness?

Happy, happiness, make yourself happy, how to make yourself happy, seo, forever writing, kittens, kittie, kitty

Source: GeardupFritz/Deviant Art

Well, it seems like some people speak of happiness like it is a choice. However, in a sense this is true. You are the only one that can make you happy.  It is completely your choice if you choose to be happy, or not.  Nonetheless, building a habit of choosing to reminisce on the good things in life is an excellent way to strengthen your positive feelings.

On the other hand, some people speak of happiness as a state that occurs when they are doing the things they enjoy and love. You can use this approach to happiness; there is no issue with that because it brings the good things in your life as a positive action.

Therefore, there is one vital thing that both of these approaches share: they both concentrate on your mind during the present time.

I know being in the present is not always easy, but that is where the happiness will come from. We all have our own demons we are fighting, but you cannot live in the past or future.  The past may have some awesome memories, but how can they help you now? Not to mention, the future, may look dreadful, if you are in a sticky situation, but does that stop you from being happy?

Your imagination is a powerful tool. Your mind comes up with an infinite number of possibilities of where we should be, where we need to be, and everything in between. However, at the same time, these scenarios can bring stress, pain, and sadness into our lives. Instead of allowing your mind take control, it is time you take control. Look around, count your blessings, and immerse yourself in your life now. Live for today, look at all of your accomplishments and failures. At the end of the day, do what brings you joy and happiness.

Question: How will you make yourself happy?

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Seven Reasons Why You Need a Writer

If your business is anything like ours, it relies a lot on online reputation. Online reputation is pretty critical in this day and age. That is why hiring a professional writer, such as Forever Writing is an excellent way to boost your company’s online reputation.

Sadly, not every business has the funds available to hire a writer. However, companies like ours do offer your own package deal and can play with your budget, just contact us for pricing. Nonetheless, if you are looking to invest in a writer, here are seven reasons why you are doing the right thing.

writing, professional writer, forever writing, seo, google, search engines Source: Ramdlon/Pixababy

Your website is the first impression

Yes, it does. Think about it, your website will be the first impression for a potential customer. If your website has poorly written content, spammy looking, then you are promoting garbage. On the other hand, if your site has well-written content, you are promoting a high-quality business.

Connect with clients better

When hiring a professional writer, they know how to connect to your clients effectively. Not saying you don’t, but they know how to write for a variety of audiences. The best writers will analyze your audience and target them with their various writing strategies.

Google with thank you

Google is very picky. Chances are if you don’t have the time to sit down and really look at your website or blog, then you are slowly ruining your business. Writers have the time to sit down and analyze everything. They know what’s trending, what would bring more people into your site, and how to create sales through their pieces.

Social media is the key

Social media can either make you or break you. If your content is boring, dry, and sounds like it came out of a textbook; chances are it will never be shared on social media. People want fun and engaging material. That is what sells and what gets shared through social media. Of course, you still want your pieces to be knowledgeable too.

Become an industry authority

This point can go hand in hand with the previous point. If your content is poorly written, chances are people will not take you seriously. You want your content to be well-written. You want consumers to see you as an expert.

Your employees will love you

If your main communication with your clients is through email, you then know how important effective communication in the workplace is. Once a month, have your writer conduct meetings and/or work sessions that will review basic grammar rules.  Not saying your employees don’t know how to write emails, but it is a great refresher!

Projects will be painless

Hiring a professional writer, you can implement group projects with ease. As we explained earlier, communication is the key. When getting group projects off the ground, your writer can help set up goals that everyone understands.

Of course, your writers’ skills will depend on how long they have been in the business, and their experience. However, you need to assess that before hiring them. Just remember all writers’ are not the same.