Your Book’s Website Is Useless without Basic SEO

The SEO world is constantly changing. The process is pretty simple. You can hire a SEO expert, which can help you get the maximum benefit out of your campaign, or you can implement a few easy tips.


Search engine have bots to do their dirty work. Their bots crawl all pages of your website. Now you are probably thinking what does this mean for you? Well, for starters, if they cannot easily read any or all elements of your page, then you screwed yourself over. Yes, you screwed yourself over pretty bad. Your website needs to be easy to read. The bots need to know what you are all about. All this means for you, is to make sure you read up on the best practices of building a website, so you do not have to worry about this major hiccup.


I will say this tip is probably one of the most important steps when you are creating your campaign. You have to choose keywords or a string of keywords that are relevant to your book, if not; there is a strong possibility that you will be penalized by Google. You do not want to be penalized by Google, because your rankings and search result statuses will plummet.

However, here are two free tools I recommend in helping you with this important tip:

Google Keyword Planner (GKP)

Master Suggest

Anchor Text

For those of you don’t know, anchor text either a word or even a group of words that you use for a link. Do not underestimate this, because it is one of the most powerful tools that you have. When you are linking to your book’s website, think about the correlation of the words you are using and the URL of your link. This will be a great source of information when it comes to that keyword.

Free Webmaster Tools

Many small business owners don’t know that Google and Bing provide you with free webmaster tools. You can use these resources to directly interact with search engine’s view on your website.

With Google, once you set your site on these resources, their bots will start to crawl your site. In case you have any hiccups along the way, they will notify you. This will help you solve these issues, fast and effectively. Also, you should subscribe to their alerts, so you are always in the know.

Balance the quality and quantity

Search engines don’t care if you have time or not to work on your website. All search engines care about is how often you post content, how great it is, and how interesting it is for your audience.

Name your images

Pictures are always a great asset to post to post to your website. Did you put alt text on your images? If you answered no, then it is about time you get into the habit of doing so. The bots you that crawl your website won’t understand your pretty images, so you will need to give them the information on what the picture is all about.

Links, links, links

You need to create more backlines from authoritative sites. Google will give you much more credit if you have a many quality backlinks. They consider website more relevant compared to others. Basically, there will be a higher chance that you will rank higher for your search query.


Break the “I Can’t Do it” Cycle

While trying to find a great topic for this article, I was brainstorming what all writers have in common. Well, for starters, we all aspire to different things, but I believe the most common thing is we have a goal to becoming successful at writing.

For most of us, we all learned our love for writing at an early age, but in the end we all have different reasons for writing. Some of use use writing as a career, while others may use writing to help them cope with day-to-day stresses.

You probably are sitting there scratching your head confused, right? You are trying to figure out what our common goal has to do with failing as a writer. Well, let me ask you one question, “Do you always make time for your writing?” If you answered the question with a yes, you, my friend, are on the right track. If you answered the question with a no, you my friend, may fail as a writer. However, luckily for you, you can turn that no to a yes in no time!

What Not to do

  • but the entire idea of the book was suppose to be a slow-paced story. I wanted the reader to think”
  • my character is supposed to be all over the place.”
  • you did not catch the true meaning. You misunderstood what I meant.”
  • but I wanted to leave the readers hanging off their seats.”

Now, there is nothing wrong with your novel, if they contain the elements above. What you need to know is the reader must be able to understand and interpret it, why you wrote it the way you did.

So, if you are making excuses for your writing, then 9 out of 10 times you are missing the point. The idea of writing a piece of fiction is to allow your writing to convey exactly what you want the reader to see. That doesn’t mean you need to describe every single detail either, but you do want your words to paint a picture. As my mom always said, if you have to explain it, then it wasn’t good enough!

Keep Learning

No matter how long you have been in the writing business, there is always going to be so  much more to learn. You will never know everything because writing changes fairly often. What may be correct now may not be correct in another couple of years. That is why you need to always want to learn more. You want to keep up with the trends, publishing industry, and advice from successful colleagues. A true writer never stops learning.

More Excuses

  • “I’m too busy to write today.”
  • “I’ll write later.”
  • “I’ll get around to finishing my novel eventually.”

You have said this at least once in your life. Probably said it today, to be brutally honest. You, the writer, need to get out of that. Stop making excuses. Yes, there will be times you cannot think of anything worthy of writing, then edit! Reread what you already have. Don’t just give another excuse.


I don’t get why some writers think editing is not their job. Well, hate to break it to you, but it sort of is your job too. Yes, if you are made out of money or written great paying novels, you may have an editor by your side. If you are like myself and any other writer, money is not a luxury. You have to learn to edit as you go or edit at the end. Overall, you have to learn to edit and like doing it! It is all part of the job description.

I dare you this week to write every day. I don’t care if it is only 5 minutes daily, but I want you to make yourself write this week. Just to see where your writing can take you. You may be surprised at what you can really do.

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Think Outside the Box

Have you noticed when we have a story idea, we tend to focus on very quickly as to which part of the story to tell and how we will tell it? Most of the time there will be a much more interesting and even fresher version out of sight, waiting to be found by our creative minds.

For example, we will use the idea of a comedy-drama in which two sisters fall in love with the same man and both them try to win his heart and it escalates until the one sister ends up kill the other over this man.

The first idea that ends up popping into each of our heads is to write the story in chronological order– they meet, fall in love, and the slaying.

While that could be an interesting story and all, it is worth thinking about other aspects of the story and other ways to tell it.

One way to start out the story could be having the police respond to calls reporting the murder, where we see that one of the sisters are dead, but don’t know which one, and then flash back to how it all began.

Another way you can start the story is to start in the future. You can set the story to start a couple years in the future and a have the one sister tell a recollection of what had happened. This can make it really interesting, not only to you, but to your readers.

Of course, there are other ways to start your story, but it is ultimately up to you to decide how you will structure it. Next time an idea pops into your head generate several different alternatives to your story and pick the one you like most.

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Do You Need a Ghostwriter?

“Should I hire a ghostwriter for my book?” That is the question authors frequently ask themselves. The not so simple answer is, “no, not necessarily.” But it does depend on a variety of things including:

1. Do you have time to write?

2. Do you enjoy writing?

3. Do you have a knack for writing?

4. Do you have enough discipline to finish your writing?

5. Will you put in your own research?

If you answered, “yes” to the questions above, I advise for you to give yourself a shot at writing your book and/or story. Of course, you will need to have an outline, a strict schedule, and discipline to meet deadlines. However, if you decide that this is all too much for you and you don’t think this will be a good fit after all, hiring a ghostwriter will be the next best option.

What Will the Ghostwriter do for you?

It all depends on the complexity of your topic. Ghostwriters will either write the book or they will collaborate with you. It all boils down to what you, the consumer wants to do.

If you want the ghostwriter to write the book for you, you will provide the ghostwriter with research, notes, periodicals, and any other information that you find important that the ghostwriter should know and have. Then the ghostwriter will draft chapters for you to look over, edit, and/or make suggestions.

Nonetheless, that is not the only way a ghostwriter can help you either. A ghostwriter can do whatever is convenient for you. They are there looking out for your needs because they have no stake in this whatsoever, as your name will be the one appearing on the book.

ghostwriter, services, foreverwriting

Source: Slimvirgin/wiki

Did you know ghostwriters can be found just about anywhere? Ghostwriters are generally freelance writers who specialize in the ghostwriting niche and you can find freelance writers just about anywhere on the internet.

Did you know there are some writing companies that offer ghostwriting services too? It is the same as finding freelance writers, companies who offer ghostwriting services can be found in any corner of the internet too.

Therefore, once you found your selection of companies and/or freelance writers, you will want to see their qualifications and/or portfolios. The best thing to do is always go with your gut reaction. Never pick the cheapest one because you will always get what you pay for. You want a ghostwriter that knows the ins and outs of ghostwriting along with someone who will do the job correctly the first time.


The cost of hiring a ghostwriter is negotiable and can depend on a variety of variables. For example, one variable can be how many pages/words will the book contain? Is there research involved? How much time will the project take? Is editing and proofreading included in the writing fees? Also is there consulting and marketing/PR included in the cost?

Most of the times ghostwriters will charge by the word, project, or by the hour. It just depends on a number of things. However, like I said before, this is always negotiable.

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