7 SEO Tools to Make Your Life Easier

I will admit, it is hard to keep up with all the SEO tools, gadgets, and trends. However, it is vital to test them out in order to see what features can help you and your business advance in the SEO world. This is insanely true when you think about all the tasks that can benefit your SEO process that can be time-consuming and complex to execute.

That is exactly why I would love to share with you seven SEO tasks that can now be completed with support of a few nifty tools.

Knowing Your Industry Traffic

One of the first things you need to do when launching your website or even starting your SEO campaign, is assessing the potential traffic and find out who are your competitors in your industry. This can be quite a daunting task, especially when you are new to the industry and don’t know much about it.

So if you have that deer in headlights look, SimilarWeb will be your new best friend. SimilarWeb will create an industry analysis report that will help you obtain information about traffic data for your industry.

However, these numbers should be used as references, not concrete, set in stone information.

Find Potential Keywords

To some, it seems that SEO revolves around keywords. Well, that is pretty much true. If you want to rank higher, and attract potential customers, you need to find new, fresh keywords from time to time.

As you know, that can sometimes be a long drawn out task, depending on the industry and how many competitors you have. However, Sistrix will help you through this task, when you don’t feel up to, but need to do it. With the Sistrix’s opportunities feature, you can have up to three competitors. The program will show you what keywords you are not using and where your competition stands using these keywords.

TF-IDF

For those that don’t know, TF-IDF is also known as term frequency and inverse document frequency. TF-IDF can help you understand the proportions of certain keywords within a website are weighted compared to other websites. Besides keyword density, OnPage can help you increase your websites relevant keywords in search engines.  OnPage includes a nifty little tool that will monitor and analysis, term combinationas and variances that your competitors are using, but you are not. However, by concentrating on terms related to your main phrases/terms, you can easily increase your websites relevance for your desired topic.

Internal Linking

Internal linking is exporting the URLs crawled, and then process them with visualization tools. However, now you can have OnPage do the hard work. OnPage’s visualizer tool will allow you to generate internal link graph of any and all your websites. It will provide you with the functions to browse, show the relationship of your links, filter numbers, and follow a specific pattern.

This nifty tool is helpful because it will allow you to get a better understanding of how your site is internally linked. Remember a well-linked site does much better than a site that has broken links and no links.

All-in-one SEO

I know that gathering all the data when doing an SEO audit can be insanely long. Perhaps it has to do with the data from content, website’s technical optimization, current organic traffic, link popularity, and search engine rankings.

Thanks to URLProfiler, all that data can be obtained while combining a few other tools’ data. For instance, in order to locate all SEO metrics you will download your top pages from the search console tab, then you will want to import them to your Screaming Frog SEO crawler and have them crawled, essentially.

Once your pages are crawled, you will be able to import them back into your URLProfiler. There you will be able to select any other metrics you may want to see. Once you run URLProfiler you will get your results within a few moments. Your data will appear on a spreadsheet and obtain the information from all the tools’ you used.

Relevant Link Prospects Plus Desired Requirements Plus Direct Contact Information

You probably know that getting your hands on a list of sites that is relevant to your business, but when you are looking for authoritative sites, from a certain country, with public contact information can be more of a challenge.

Luckily for you, this can be done with a little help from LinkRisk tool. LinkRisk provides you with filter to get the sites that is highly relevant to use for your outreach.

Daily Rankings

You probably remember the time when you tracked your rankings for your keywords and your competitors. However, due to the ranking fluctuations, you will always have new competitors that were essentially, off the radar. You know what that means, it is nearly impossible to accurately identify your gains and losses compared to theirs.

Basically, once you got your ranking information, you had to analyze the pages to understand the reasons for your ranking. You did that to get your domain popularity, along with other data.

However, those days of working your butt off are long gone. You can use a tool such as SERPWoo. SERPWoo will take the top 20 results for your keywords. The tool will also include data such as social shares, page/domain popularity, etc. This will help you analyze the reasons for your ranking fluctuation.

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6 tips your 2015 SEO strategy must include

As I always tell everyone, SEO is always changing. Especially with their new updates, different trends, and new and improved strategies, it is something you always need to focus on.

Last year, there were 13 updates to Google’s Algorithm. These updates were the more popular and public ones, this is not including all the changes that were made behind the scenes daily.

My company, Forever Writing, is always looking for the new, updated SEO strategies to help our clients out. We decided to sit down and discuss some of the biggest changes that need to be addressed when talking about SEO.

Mobile Traffic

Remember back in 2012, when ComScore said that mobile traffic would surpass desktop traffic by the year 2014? Well, they were correct. Google always suggested that a responsive website can only provide the ultimate user experience by offering a “mobile-friendly” option.

mobile friendly, google, duckduckgo, bing, yahoo, forever writing

Source: Wikipedia

Optimizing for Search Engines

Some people are predicting that 2015 will be the year that search engines will take the market share. However, I don’t doubt for a second that, that isn’t possible.

It seems as if Firefox kicked Google out of the rink, and Yahoo seems to be a popular default search engine for Firefox. However, Google’s sweet deal also ends this year with Safari, and there are rumors that Yahoo and Bing are trying to gain that spot. Not to mention, iOS 8 and OS X, are giving consumers the option to switch default search engine from Google to DuckDuckGo.

As you can see, there are many other options besides Google. As they are getting more popular and accepted among the consumers, it is important to have visibility of each and every one of these.

ROI Metrics

Personally, keywords still have a big impact on the SEO game. There is no doubt about it at all, but now you have to incorporate ROI metrics. You don’t want to only rank number one for a specific keyword, but you want that to gain your business money.

Social Media

Back in the day, social media were only used to share their brand, so businesses would sign up for all social media sites. Now days, social media evolved to an awesome marketing channel. Your followers expect to engage with your brand on a more one on one level.

Let me let you in on a little secret, you can overdo social media. Yes, you can. You want to market your business, correct? Well, you want to also stay active and accommodating on social media too. You still want your brand and your customers to have that one on one relationship. When you are on all social media sites, you lose sight of that because you don’t spend enough time to flourish any of them.

So, my advice to you is stick to two or three platforms and actively pursue them. This will help you generate more sales, revenue, leads, and also build a great follower base to share your content.

social media, twitter, google +, facebook, myspace, reddit, pinterest

Source: Deviant Art/aha-soft-icons

Earn Links

Over the years, and through all of those updates, one thing remains the same: inbound links are a sign of authority and trust. This will never change, not even in 2015 or years to come.

Those days of building links to blogs that had nothing to do with your specialty are long gone. However, earning a link on a high-quality website that is relevant to your work is much more valuable. It attracts referrals, sales, leads, and branding exposure. You will notice that this year a more traditional PR and SEO tactic is in.

Precise Keywords

Another thing that finally lays to rest is targeting broad keywords. There is no doubt about it that they do bring in a high search volume, but they don’t always attract the audience you are looking for. Targeting long-tail search queries will not only attract potential customers, but these phrases will have a lot less competition.

A tip to the wise: keyword research combined with understanding a mind of a shopper of the customer you are trying to win can help you understand what search phrases and terms to go after.

 

Looking for someone to write SEO for you? Forever Writing offers SEO services at unbeatable prices. Check us out today!

Happiness: Focus on the present

The topic of happiness seems to come up in a lot of conversations today. It doesn’t matter what the subject is at hand because in the end, it leads to happiness. The reason behind all of this is, is everyone’s goal is to be happy.

It seems like when people talk about finding true happiness, they seem to believe happiness will somehow, someway walk into their life. Happiness doesn’t wait on us. As a matter of fact, happiness isn’t an object or a destination. Now you are probably asking yourself what is true happiness?

Happy, happiness, make yourself happy, how to make yourself happy, seo, forever writing, kittens, kittie, kitty

Source: GeardupFritz/Deviant Art

Well, it seems like some people speak of happiness like it is a choice. However, in a sense this is true. You are the only one that can make you happy.  It is completely your choice if you choose to be happy, or not.  Nonetheless, building a habit of choosing to reminisce on the good things in life is an excellent way to strengthen your positive feelings.

On the other hand, some people speak of happiness as a state that occurs when they are doing the things they enjoy and love. You can use this approach to happiness; there is no issue with that because it brings the good things in your life as a positive action.

Therefore, there is one vital thing that both of these approaches share: they both concentrate on your mind during the present time.

I know being in the present is not always easy, but that is where the happiness will come from. We all have our own demons we are fighting, but you cannot live in the past or future.  The past may have some awesome memories, but how can they help you now? Not to mention, the future, may look dreadful, if you are in a sticky situation, but does that stop you from being happy?

Your imagination is a powerful tool. Your mind comes up with an infinite number of possibilities of where we should be, where we need to be, and everything in between. However, at the same time, these scenarios can bring stress, pain, and sadness into our lives. Instead of allowing your mind take control, it is time you take control. Look around, count your blessings, and immerse yourself in your life now. Live for today, look at all of your accomplishments and failures. At the end of the day, do what brings you joy and happiness.

Question: How will you make yourself happy?

Want content like this on your blog? Forever Writing offers blog writing services at unbeatable prices. Visit us today!

Seven Reasons Why You Need a Writer

If your business is anything like ours, it relies a lot on online reputation. Online reputation is pretty critical in this day and age. That is why hiring a professional writer, such as Forever Writing is an excellent way to boost your company’s online reputation.

Sadly, not every business has the funds available to hire a writer. However, companies like ours do offer your own package deal and can play with your budget, just contact us for pricing. Nonetheless, if you are looking to invest in a writer, here are seven reasons why you are doing the right thing.

writing, professional writer, forever writing, seo, google, search engines Source: Ramdlon/Pixababy

Your website is the first impression

Yes, it does. Think about it, your website will be the first impression for a potential customer. If your website has poorly written content, spammy looking, then you are promoting garbage. On the other hand, if your site has well-written content, you are promoting a high-quality business.

Connect with clients better

When hiring a professional writer, they know how to connect to your clients effectively. Not saying you don’t, but they know how to write for a variety of audiences. The best writers will analyze your audience and target them with their various writing strategies.

Google with thank you

Google is very picky. Chances are if you don’t have the time to sit down and really look at your website or blog, then you are slowly ruining your business. Writers have the time to sit down and analyze everything. They know what’s trending, what would bring more people into your site, and how to create sales through their pieces.

Social media is the key

Social media can either make you or break you. If your content is boring, dry, and sounds like it came out of a textbook; chances are it will never be shared on social media. People want fun and engaging material. That is what sells and what gets shared through social media. Of course, you still want your pieces to be knowledgeable too.

Become an industry authority

This point can go hand in hand with the previous point. If your content is poorly written, chances are people will not take you seriously. You want your content to be well-written. You want consumers to see you as an expert.

Your employees will love you

If your main communication with your clients is through email, you then know how important effective communication in the workplace is. Once a month, have your writer conduct meetings and/or work sessions that will review basic grammar rules.  Not saying your employees don’t know how to write emails, but it is a great refresher!

Projects will be painless

Hiring a professional writer, you can implement group projects with ease. As we explained earlier, communication is the key. When getting group projects off the ground, your writer can help set up goals that everyone understands.

Of course, your writers’ skills will depend on how long they have been in the business, and their experience. However, you need to assess that before hiring them. Just remember all writers’ are not the same.