We’ve talked so much about how keywords play a huge part with SEO, but we never went too much into detail. As we already discussed in our previous posts, it all begins when you type your keywords into the search engine. As you know, keyword research is very important when it comes to SEO. Finding the right keywords can either make you or break you. By examining your market’s keyword demand, you will learn what keywords are the best, which ones will target paying customers, and even learn about your potential customers. This is not entirely about getting customers to your website, but getting the right kind of customers.
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The Value of a Keyword
Yes, keywords do add value to your website, if you take advantage of the right ones. Let’s say you own a writing business, do you make more money using “writing services” or “SEO writing services”? The keywords that your potential customers type into the search bar are usually accessible to webmasters, and research tools are able to locate this information. Sadly, these tools will not show you how worthy it is to gain traffic from those searches. However, to better understand the worth of a keyword, you will need to first understand your own website. This will lead to trial and error.
Long Tail of Keyword Demand
Long-tail keywords are the way to go. As you remember from us talking about them earlier, you can get more searches using them rather than one word keywords. Yes, pretty crazy, huh? However, the thing is with long-tail keywords, you have to kind of narrow down what you are really about. For example, we will use Forever Writing, instead of having “writing services” as a keyword a better one would be “SEO writing services.” This may not bring as many non-active searches as short sweet keywords, but this will bring more interested people looking to purchase.
Now, you are probably wondering where we get all of this useful knowledge from. For starters, we have been in the business for years, and secondly, we also use resources like the following:
- Google AdWords Keyword Planner Tool
- Google Trends
- Microsoft Bing Ads Intelligence
- Wordtracker’s Free Basic Keyword Demand
I’ll let you in on a little secret; Google AdWords Keyword Planner is our go to tool for SEO keyword research. This nifty tool suggests keywords and even provides us with estimated search volume. If that isn’t cool enough, it also predicts how much it would cost us if we ran a campaign with these keywords.
What are my chances of success?
In order to understand which keywords to use, it is vital to know the demand for the given phrase or term. Also at the same time it won’t happen overnight. This is a slow process, but in the end, if you do it correctly, it will be quite rewarding.