6 Vital Questions to Ask Your SEO Expert

SEO experts know that staying a step ahead of all the Google algorithm updates is not an easy feat. Which means, what type of SEO expert is the one you are thinking about contracting with; are they a vet, or are they the “quick fix” kind of “expert.” To get a better understanding of what kind of SEO expert they truly are, here are a few questions to help find the bad eggs from the good eggs.

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1. Is content important?

First is first, content is important. Don’t be fooled by those who say quantity over quality is better. In order to rank high, you need to have high-quality content. This also means if they provide content that has keyword stuffing and adding random links; they don’t work either. The only thing that will work is high-quality content.

2. How do you keep up with Google updates?

We all know this new internet age is unique and different than marketing 10 years ago. The best way to increase your page rank is by having high-quality content, which gets distributed and read. However, another route an SEO expert will tell you paid sponsored content. Your sponsored content will bring more customers to your site, increase your business awareness, and page rank. However, you should only work with respected content organizations because if you do not, Google will reprimand and delete any publisher that does not reveal sponsored content properly.

3. How fast can you generate links?

Now this question is one of those tricky questions. Poor SEO experts will brag about illegitimate ways to build artificial links. You do not want that at all. If they have a plan, Google a few methods they are talking about. The better, more knowledgeable SEO experts will explain to you that there is not an easy or fast way to build links, which is true. You have to remember Walmart was not built overnight now.

4. What is quality content?

It is vital to have quality content along with quality links. Search engines reward those who get quality content from links. Now, all the old link building methods are obsolete, and search engines will only reward those with trusted sources for information.

5. Do you use a link-building service?

A word to the wise, link-building businesses should have gone out of business a few years ago. With that being said, if you decide to use a link-building service, you may find yourself out of business too.

6. What are some fast and easy fixes?

Did your parents ever tell you, “If it sounds too good to be true, it usually is?” Well, that is how it works in this business too. If your SEO expert says they can get you an overabundance of Twitter, Facebook, Google + followers within 24-48 hours, it is time to end the interview. I will tell you right now, that is bogus. They may be able to get you a few active followers, but not many within that time frame. However, the best way to get followers and more interest in your business is to gain your links organically. Your quality content is a big part of the SEO process and important for link-building. Just remember, a great piece of content is 10 times more likely to be shared on social media than a crappy piece.

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