The SEO world is constantly changing. The process is pretty simple. You can hire a SEO expert, which can help you get the maximum benefit out of your campaign, or you can implement a few easy tips.
Search engine have bots to do their dirty work. Their bots crawl all pages of your website. Now you are probably thinking what does this mean for you? Well, for starters, if they cannot easily read any or all elements of your page, then you screwed yourself over. Yes, you screwed yourself over pretty bad. Your website needs to be easy to read. The bots need to know what you are all about. All this means for you, is to make sure you read up on the best practices of building a website, so you do not have to worry about this major hiccup.
I will say this tip is probably one of the most important steps when you are creating your campaign. You have to choose keywords or a string of keywords that are relevant to your book, if not; there is a strong possibility that you will be penalized by Google. You do not want to be penalized by Google, because your rankings and search result statuses will plummet.
However, here are two free tools I recommend in helping you with this important tip:
For those of you don’t know, anchor text either a word or even a group of words that you use for a link. Do not underestimate this, because it is one of the most powerful tools that you have. When you are linking to your book’s website, think about the correlation of the words you are using and the URL of your link. This will be a great source of information when it comes to that keyword.
Free Webmaster Tools
Many small business owners don’t know that Google and Bing provide you with free webmaster tools. You can use these resources to directly interact with search engine’s view on your website.
With Google, once you set your site on these resources, their bots will start to crawl your site. In case you have any hiccups along the way, they will notify you. This will help you solve these issues, fast and effectively. Also, you should subscribe to their alerts, so you are always in the know.
Balance the quality and quantity
Search engines don’t care if you have time or not to work on your website. All search engines care about is how often you post content, how great it is, and how interesting it is for your audience.
Name your images
Pictures are always a great asset to post to post to your website. Did you put alt text on your images? If you answered no, then it is about time you get into the habit of doing so. The bots you that crawl your website won’t understand your pretty images, so you will need to give them the information on what the picture is all about.
Links, links, links
You need to create more backlines from authoritative sites. Google will give you much more credit if you have a many quality backlinks. They consider website more relevant compared to others. Basically, there will be a higher chance that you will rank higher for your search query.