Every small business owner’s dream is to have their website embedded properly with SEO. Well, the number one rule is to research before getting started. You don’t want to spend time on embedding ineffective strategies. Nonetheless, here are several easy tips to embed on your website:
Remember when I said the first rule of SEO is research, I really hope you didn’t think that was a joke of some sort. I wasn’t kidding; the first step will be researching what the best keyword(s) will be for your business. Without a proper keyword, any of your SEO campaigns will always fail without a doubt. Think of it this way, the keywords will be your foundation.
For example, let’s use the keyword phrase like “writing services.” This will more than likely be used by someone searching for information about various writing services. However, a keyword phrase such as “buy SEO writing services” will more likely be searched by someone who is defiantly ready to purchase SEO writing services.
Now, you should also know this important tidbit. Your keyword phrases that you choose should be specific to your company. They also should not have a marketing vibe to them. Don’t get me wrong, this is a part of marketing, but your keywords should not sound that way, instead they should sound like if you and your friend were having a conversation about your favorite shopping mall.
The Originality Rule
Now when it comes to the SEO game, originality is just that, do not duplicate content whatsoever. For instance, you don’t want to be just like your competition, you want to be unique. The entire point of SEO is for you to not only to be noticed, but for your company to stick out. When your industry is saturated with businesses, you want to grab people’s attention in a different light.
All this means is no copy and paste. Please, please, please, avoid that at all costs. Not only will you be plagiarizing, but that will hurt your company’s reputation. Not to mention, mostly every single thing found on the internet is copyrighted.
Navigation and Internal Links
Did you know the way your site, flows also plays an important factor in your websites SEO? Yes, yes, yes, it does! Basically, the more often a page is linked to your website, the more PageRank flow it has, which results in a higher rank in the search-engine results.
Most webmasters and business owners, however, have no idea how their internal link flow is structured and are often surprised to learn that unimportant pages are ones that never stand a chance rank high in search-engines results (like contact pages) are cannibalizing the majority of their site’s PageRank flow. This offers major opportunities for improvement with relatively minor effort.
You will be surprised with how many people I speak to on a daily basis about this issue, and they have no clue whatsoever. It should take the average person an hour at most to optimize your site’s navigation. You want to make sure that there is no duplicate content on your website. Your website should flow nicely. Now, what I tell people is to think of your dream house; does it flow nicely? How does it appear to you? Why do you like it? When optimizing your website think of your dream home and make any and all necessary changes.
Optimize Your Site’s Load Speed
Your site’s load speeds will mean everything. When doing research on just about everything, we are always in a rush. We tend to close out sites that take too long to load, am I right? Well, for the majority of people, that is the case. You want to keep load speeds to a minimum.
A good resource to check your website’s loading speed is Pingdom. Pingdom will give you a breakdown of each element that makes your website run and the time it takes for it to load. Using this resource, will help you optimize images, codes that are causing your site to load slowly. Also, you can always upgrade your web host from a shared server to a virtual private network or a dedicated server.
Resist Buying Links
Everyone thinks that having an overabundance of links are a great thing, so they will go out of their way and buy inbound links. Well, it is time to resist that temptation because both buying and selling links are against Google’s Webmaster Guidelines.
I don’t think I have to mention that the search engines are amazing at detecting suspicious, unnatural, and manipulative links. Now you are probably asking what do you do if you choose to buy or sell links. Well, your search engine rating will fall dramatically. It is wise to save your money and time on creating your very own content that will earn you your very own authentic inbound links.
When it comes to SEO, a lot of business owners believe that they should keyword stuff all of their content. I hate to break it to you, but that is the wrong method, and who ever told you that needs to stop. All of your content, whether it is on your website or your blog should always sound natural. Of course, you should have your keywords in your material, but it should not sound as if a 5-year-old wrote it either. When people are looking to use a service, they are not only looking to see who they can find on the search engine, but they are also looking for who is the most knowledgeable in the industry.