SEO is very similar to a car. For example, for your car to work at its potential it will need a tune up and regular maintenance am I correct? Same thing goes for SEO, it worked in the beginning, but as time moves on it starts breaking down.
Now let’s compare your site to the parts of a car. The engine of the beast is your website. Your website is the power source for all SEO. Your SEO can be okay, but not as powerful as it once was, meaning just like a car, you need a quick, painless tune up. Here are 7 quick, easy repairs to make your website go from “okay” status to “roaring” status.
Make your site secure
Many people don’t have a secure site. When you are handling personal information over your own business site, you need to have your site secure. This will drive customers to you rather than away from you.
Add above-the-fold images or videos with full optimization
Images and videos should be above the article. The reader should not have to dig to find them. They should be what the reader sees when they first land on your page. If they know there is a video for that particular story, chances are they will go to a site that offers the video first.
Create an image sitemap
Since images make your website or blog pretty, it is time to start utilizing them for more purposes than just that. Don’t fear, we will go more into detail about this at a later date.
Regularly review and request removals from your link profile
This is pretty crucial. This day and age, you don’t have the say where your site lands. Someone trying to scam people may just try and link your site to theirs. This is where the fun begins; you have to go through the motions to get your site unlinked from them.
Create keyword-specific URLs
Now if you are new to the whole SEO phase, you are probably scratching your head going I thought keywords were only for the content not URLs? Well, I hate to break it to you; they are also in URLs too. Don’t fear, if you use WordPress, it automatically does it.
Use your target keywords across the entire site
Your target keywords should be used throughout your entire site. Meaning, you should not stuff them into every nook and cranny either. Your content should also be easy to read.
So think of a normal content audit is like popping the hood of your car to take a peek at what needs to be attended to. Ignoring the signs for a tune up may end up needing a tow truck to pull your dying car away. Just remember, a happy car is also a well-taken care of the car. SEO will always be the same way and will need tune ups from time to time.
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