Basic SEO knowledge is fundamental and essential to any business. SEO will help you rank #1 when people are searching for a business like yours.
You are probably asking yourself what exactly are search engines looking for? How can your website be built around SEO so your visitors/customers needs, as well as Google, Bing, and Yahoo is looking for? I bet you the main question on your mind is how can SEO help your business become more profitable?
Well, luckily for you, we have all the answers to what you’ve been wondering all along.
What is SEO?
We have discussed SEO pretty well already. If you haven’t taken a peek, do so here. If you do not have time to take a gander at all of the valuable information, bookmark it!
Now on to the question at hand the goal of SEO is not to cheat or what some people think “game” the search engines, but to work them to your advantage. Yes, this is 100% legal. The purpose of SEO is to:
Create a great, exceptional user experience.
Tell the search engines what you are all about, so they rank your site around relevant searches and sites.
Website = CAKE!
Okay, you are now wondering why I say website equals cake. Well, let me explain in a moment. A cake is basically made out of icing and tons of sugar and it tastes good, right? Well your website should be just that! No, I don’t mean go purchase a cake theme background either. I mean your links and social media platforms should act as the icing off the cake. As your content and organization of your site should act as the sugar. These few things should make your site into a tasty cake, which consumers will be eating all up!
Search Engines = Blind Date!
Think of when your best friend tries to hook you up with one of their friends. We all have those friends who insist we get out and meet new people and find love, right? Think about what a perfect blind date would be… Well, this is easy, he or she tells you about themselves, what they are truly looking for, and have a great connection with one another. This is very similar to search engines, so in this case treat them as if they are a blind date. You will need to tell the search engine what you are all about, so if you are a plumber, you will want to emphasize on just that and keywords similar to that. However, that does not mean to overuse the word, where it makes reading the content horrid either because you got them to your site you need to impress them with it. If they see a second grader writing skill chances are you are not going to get much business.
This is the basic of the basic SEO. Yes, it may not look like nothing, but this is gold, treat it that way. If you are looking for more SEO knowledge check out here this will be of use to you.
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