Top 3 Digital Marketing Trends of 2013

Staying up-to-date on the latest marketing trends is never an easy job. New technologies, a new consumer purchase process, and other opportunities all influence the marketing aspect. While the top marketing trends tend to change, year after year, this year there are three trends that cannot be ignored. Social, local, and mobile marketing are a must, as well as content marketing and authorship.

Social, Local, and Mobile

There are more on-the-go customers now in this digital age. Social, Local, and Mobile is on the minds of every marketer. Customers are always using social media and checking out sites such as Yelp!, Foursquare, and TripAdvisor find things near their location, and most of the time they are on their mobile device. Depending on the industry you are serving and who your customers are, different networks and different tactics will need to be used. Take a look at your webmaster tools, such as Google Analytics, to see where your customers are coming from.

  • Tip for the wise: Get on all social media platforms and claim your business listing on Yelp!, Foursquare, and Google Local. Having your presence out there allows customers to locate you and your business and will be able to see what you are all about.

Content Marketing

Content marketing is a top trend in 2013. Consumers are using the information that is readily available online to make decisions before they walk into a store. Studies have shown that 91% of B2B (business to business) marketers and 86 of B2C (business to consumer) marketers are using content marketing to reel in their customers. Marketers are using infographics, newsletters, videos, and much more.

  • Tip for the wise: Do not just jump into content marketing without having a strategy. Your strategy should focus on creation, curation, distribution, and measurement. A couple of questions you should ask yourself is what are their interests? What kind of content will be the most effective in reaching your goal?

Authorship

Consumers want to feel a connection to your business. This human interaction can impact your consumers. If you are a small business or even a large business, you should make a big deal in getting to know your customers. This will give them a personal connection to you and your business and will likely refer people because they want a human interaction.

  • Tip for the wise:. Make sure you are tagging your name and posts with “rel=author” tag. Also make sure you are updating your “Contributor To” section located in your Google+ profile.

Marketing strategies are always evolving. Budgets and goals change regularly as businesses find out what’s working and what’s not. As with all aspects of your business, getting started with a new marketing strategy requires careful planning. Jumping in without a plan can cost your business a shiny penny, and chances are they will not leave you with the results you were hoping for.

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7 thoughts on “Top 3 Digital Marketing Trends of 2013

  1. yumeating says:

    It seems like now that content marketing is a top trend there is a higher demand for content. It has driven the paid price per piece down.

  2. Bailey says:

    I’m not sure quality matters as much as it should. I am amazed at some of the stuff that is published as marketing material. It doesn’t always reflect a positive image based on the quality of the material.

  3. Leisa Good says:

    I too would rather have less marketing and better quality. I do think that better quality over a duration of time will win out over the fast and furious attempts to market. Quality always does seem to stick around and endure.

    I do agree that people do tend to buy from those they know, like, and trust which makes keeping your Google authorship G+ updated with a picture and profile.

  4. website says:

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  5. Carmella says:

    Hi! I realize this is sort of off-topic but I had to ask. Does operating a well-established website such as yours take a large amount of work? I’m brand new to blogging however I do write in my journal daily. I’d like to start a blog so I will be able to share my personal experience and feelings online. Please let me know if you have any kind of recommendations or tips for new aspiring blog owners. Thankyou!

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