Staying up-to-date on the latest marketing trends is never an easy job. New technologies, a new consumer purchase process, and other opportunities all influence the marketing aspect. While the top marketing trends tend to change, year after year, this year there are three trends that cannot be ignored. Social, local, and mobile marketing are a must, as well as content marketing and authorship.
Social, Local, and Mobile
There are more on-the-go customers now in this digital age. Social, Local, and Mobile is on the minds of every marketer. Customers are always using social media and checking out sites such as Yelp!, Foursquare, and TripAdvisor find things near their location, and most of the time they are on their mobile device. Depending on the industry you are serving and who your customers are, different networks and different tactics will need to be used. Take a look at your webmaster tools, such as Google Analytics, to see where your customers are coming from.
Tip for the wise: Get on all social media platforms and claim your business listing on Yelp!, Foursquare, and Google Local. Having your presence out there allows customers to locate you and your business and will be able to see what you are all about.
Content marketing is a top trend in 2013. Consumers are using the information that is readily available online to make decisions before they walk into a store. Studies have shown that 91% of B2B (business to business) marketers and 86 of B2C (business to consumer) marketers are using content marketing to reel in their customers. Marketers are using infographics, newsletters, videos, and much more.
Tip for the wise: Do not just jump into content marketing without having a strategy. Your strategy should focus on creation, curation, distribution, and measurement. A couple of questions you should ask yourself is what are their interests? What kind of content will be the most effective in reaching your goal?
Consumers want to feel a connection to your business. This human interaction can impact your consumers. If you are a small business or even a large business, you should make a big deal in getting to know your customers. This will give them a personal connection to you and your business and will likely refer people because they want a human interaction.
Tip for the wise:. Make sure you are tagging your name and posts with “rel=author” tag. Also make sure you are updating your “Contributor To” section located in your Google+ profile.
Marketing strategies are always evolving. Budgets and goals change regularly as businesses find out what’s working and what’s not. As with all aspects of your business, getting started with a new marketing strategy requires careful planning. Jumping in without a plan can cost your business a shiny penny, and chances are they will not leave you with the results you were hoping for.