The goal for any blog owner is to get people to click, read, engage, and share among their friends — hopefully in that order. Enticing your readers to do just that will increase your business visibility and land you future sales. While there is no substitute for your writing quality, human, dynamic content, and knowing how to maximize your blog traffic can make
It’s all about the title
Little do you know, the title of your blog is the most important factor when trying to entice readers. Since this is the first thing the potential reader sees, a good title catches the reader’s attention, creates some controversy, plays off common sayings, has newsworthy keywords and/or names, hints at the conflict, delineates action, and sometimes proposes a question that the reader needs an answered too. Oh, and also remember it should be short, too because no one wants or has time for a million character name!
Your blog should have a purpose. The purpose could be to entertain, provide news, tell a story, or even help solve problems, but the information throughout your blog should add value to the internet and not just recycle information that you can find anywhere. Another thing to keep in mind is your readers, because they are the ones who will be reading your content for fun, information, or answers. However, that does not mean try so hard that no one wants to read your content either. Writing for your blog should be fun for you not a second job!
Make sure you have a URL that your readers, customers, and investors will remember. However, that does not mean you should have a long URL either. You should have a URL that is short, sweet, and to the point; but should also be memorable so they can visit again.
Bad Example: Ilovewritingforeverandever.com
Good Example: Foreverwritingteam.com
Photos, Photos, Photos!
My mother always said that a picture is worth 1,000 words and boy was she right! Using photos engages your readers and this is exactly what we want. However, using your own images is important unless you source where you got your image from. Luckily for those who are not into photography you can easily get non copyrighted images here.
Personalize your photos
Does your business evolve around your pictures? Why don’t you put a stamp on your photos? You can use your name, company name, website, etc. No matter where your photo may appear it will act as an advertisement for you and your company, which will not only bring in more readers, but possibly more sales.
Bring out the giveaways!
As many of you know, you can entice readers by doing a giveaway. This truly works and I am talking from experience. Forever Writing currently did a giveaway two weeks ago and we not only got more followers, but we even got more sales! They did not hear from us by a simple Google search, they heard about us because of our giveaway and through word of mouth!
Many new business owners, tend to give their services away for free for a while to get their name out there, but this is not the way to go. In order to grow your business and reputation, has a giveaway here or there helped, but don’t get to giveaway friendly because chances are you will be working for free the entire time.
Post around notable dates.
Timing is everything when writing your business blogs, so keep informed of notable dates, events, and holidays. There are also plenty of whacky days (National Peanut Butter Day) and months to raise support for a cause (Breast Cancer Awareness Month.) Planning a blog around an upcoming holiday or season change (like back to school, spring cleaning, etc.) gives you plenty of time to get it posted and gain exposure with readers as the date approaches. The media also starts looking for these stories on short notice and may pick up your blog.
Timing is crucial when writing your blogs, so keep on top of notable dates, events, and even holidays. There are also a number of whacky days (National Peanut Butter Day) and months to raise support for a cause. This month is Aids Awareness Month. Planning blog posts around the upcoming holiday, event, or month allows you to gain exposure with readers as the date approaches. Not to mention the media look for stories on these holidays too, and may pick up your blog to share!
Keywords, Links, and high-quality content. Oh My!
Incorporate useful keywords into your blog, the same keywords that you readers will type into Google, Yahoo, Ask, and other search engines. Also add in some links from previous content that you have written into your new content because no one likes dusty, old, and forgotten pieces of work. However, this does not mean you should have 100 links in your 500 word blog post either. We want a good balance of links in your content.