2013 In Review

new year, forever writing, 2014

Have a successful 2014!

This post is going to be a little bit different than most because as individuals and companies we always seem to focus on what we NEED to do and what we DID NOT do. I want to take some time out of today and write what we DID.

Forever Writing is still a work in progress as many of my good friends would know. We opened up shop in September of this year, got our own domain name by November, and our blog shortly after. As I am writing this down on paper it does not seem like I accomplished much, but then looking at how much I made within my first couple of months with this company versus how much I spent I think I am doing quite well for myself.

Let’s be honest with one another, establishing a business is hard and can be quite scary to most people. Which can make people shy away from the thought because everything is literally on you. You need to have a plan in place to keep moving forward, you need to market, you need to know what you are worth. You no longer have others doing all that for you and you just show up for work. This is all on you. You need to figure out everything.

However, I would love to thank the library down the street for supplying all of my business books. Yes, I read all of them… Well, skimmed them when starting up. I also would like to thank the wonderful ladies in WPLH too. I would not be here without any of my support and/or resources.

What to expect next?

In the upcoming New Year, I expect to flourish. In order to flourish I may run into obstacles along with way, which is completely fine with me because this is a learning experience. I don’t expect to have a wonderful moneymaking business over night either. I do expect to be wiser in a year from now, which will ultimately come from the experience.

I hope everyone has a safe and a Happy New Year! Do not forget to take a moment and think about what you accomplished this New Year!

 

Hating to Write

Everyone in college hates writing those pesky term papers. That is why most of the time students buy, borrow, or steal their term papers instead. Plagiarism is now so common that if teachers flunked every student who did it, we’d have a handful of students left. On the rare occasions a student decides to actually write their own paper, they say it takes them into the wee hours of the morning to complete.

Little do we know, teachers hate grading term papers as much as students hates writing them. Teachers say it can easily take up to 15 hours to mark all their students’ papers and most of the time their students just put some words together and call it good. They don’t even want to mention their students’ horrendous grammar.

Then when the student gets back their paper they see that their teachers’ comments are insulting, cruel, biased, or even a joke! When in reality, the teachers’ comments on the paper are just the opposite because teachers do not have enough time (or get paid enough) to insult each and every one of their students. However, not all students find their teachers’ comments insulting and these are the students who still write their own papers and care about their GPAs, but those are very few to come by now.

Why?

Why are both students and teachers hate term papers? That question is easy to answer, to be honest. Students hate writing them because they truly do not know how to write anymore. We can thank texting, instant messaging, and the entire electronic industry for that. Students are caught up in their text lingo that they do not know how to properly form a complete sentence. Yes, that is sad to say, but it is 100% true. When they are in English class they think writing in text talk is acceptable, which in return makes the teachers dread grading papers because the students are not putting what he or she taught them to good use. I don’t blame them for hating the paper grading part because I would too.

 

Question:

When you were in school did you hate writing papers too?

 

7 Benefits of Hiring a Ghostwriter

In our earlier post about ghostwriting, we talked about what a ghostwriter will do for you, if you need one. However, we did not go over the benefits of hiring a ghostwriter, minus not having to write, of course.

ghostwriting, forever writing

Source: Steve Petrucelli/flickr

Benefits for using a Ghostwriter

1. No more stressing about writing your book.

2.  You’re now free to spend time marketing book rather than writing your book, which in return, will make you money once your book is out on the market.

3. You will receive a great error-free book.

4. You take all the glory and credit that comes from your book. As explained in yesterday’s post a ghostwriter is merely a ghost and no one knows that they wrote the book, but you.

5. Ghostwriters are known for their passion to write. This is great because there may be a chance that your book is done well before your scheduled deadline.

6. A ghostwriter understands the importance of marketability can can give you constructive feedback that will help your book in the long run.

7.  The best part about hiring a ghostwriter means you do not have to go through the entire process alone. Especially if this is your first time writing, it may be great for you to have a ghostwriter helping you out. Not to mention, they may inspire you to have a co-author in future books.

When hiring a ghostwriter, you will feel the weight of the world lifting off your shoulders because you no longer have to stress about the writing aspect and your time can be spent on the business side of things. You will have time to market, schedule interviews, and get the audience hyped up about your new book coming out.

 Looking for a ghostwriter? Forever Writing offers ghostwriting services at unbeatable prices! Visit us today!

Do You Need a Ghostwriter?

“Should I hire a ghostwriter for my book?” That is the question authors frequently ask themselves. The not so simple answer is, “no, not necessarily.” But it does depend on a variety of things including:

1. Do you have time to write?

2. Do you enjoy writing?

3. Do you have a knack for writing?

4. Do you have enough discipline to finish your writing?

5. Will you put in your own research?

If you answered, “yes” to the questions above, I advise for you to give yourself a shot at writing your book and/or story. Of course, you will need to have an outline, a strict schedule, and discipline to meet deadlines. However, if you decide that this is all too much for you and you don’t think this will be a good fit after all, hiring a ghostwriter will be the next best option.

What Will the Ghostwriter do for you?

It all depends on the complexity of your topic. Ghostwriters will either write the book or they will collaborate with you. It all boils down to what you, the consumer wants to do.

If you want the ghostwriter to write the book for you, you will provide the ghostwriter with research, notes, periodicals, and any other information that you find important that the ghostwriter should know and have. Then the ghostwriter will draft chapters for you to look over, edit, and/or make suggestions.

Nonetheless, that is not the only way a ghostwriter can help you either. A ghostwriter can do whatever is convenient for you. They are there looking out for your needs because they have no stake in this whatsoever, as your name will be the one appearing on the book.

ghostwriter, services, foreverwriting

Source: Slimvirgin/wiki

Did you know ghostwriters can be found just about anywhere? Ghostwriters are generally freelance writers who specialize in the ghostwriting niche and you can find freelance writers just about anywhere on the internet.

Did you know there are some writing companies that offer ghostwriting services too? It is the same as finding freelance writers, companies who offer ghostwriting services can be found in any corner of the internet too.

Therefore, once you found your selection of companies and/or freelance writers, you will want to see their qualifications and/or portfolios. The best thing to do is always go with your gut reaction. Never pick the cheapest one because you will always get what you pay for. You want a ghostwriter that knows the ins and outs of ghostwriting along with someone who will do the job correctly the first time.

Cost

The cost of hiring a ghostwriter is negotiable and can depend on a variety of variables. For example, one variable can be how many pages/words will the book contain? Is there research involved? How much time will the project take? Is editing and proofreading included in the writing fees? Also is there consulting and marketing/PR included in the cost?

Most of the times ghostwriters will charge by the word, project, or by the hour. It just depends on a number of things. However, like I said before, this is always negotiable.

Looking for a ghostwriter? Forever Writing offers ghostwriting services at unbeatable prices! Visit us today!

What is a Ghostwriter?

A ghostwriter is someone who writes either a book or articles for someone else. The ghostwriter is paid a fee to write the material needed and they hand it over to the client. The ghostwriter, then signs over the work to the client, who in returns stamps their name on the work and claims it as their own.

There are plenty of reasons why someone hires a ghostwriter. A lot of celebrities from the media and/or sports hire a ghostwriter to write their own biographies. The celebrity usually does not have the time or the talent to write their own biography. Even celebrities who produce books usually hire a ghostwriter too, for the same reasons.

ghostwriting, benefits, foreverwriting

Source: Flickr/hobvias sudoneighm

One of the main skills a ghostwriter needs is the ability to grasp the personality of the client who they are writing for. If the writer is ghostwriting for a celebrity, the ghostwriter must grasp the personality of the celebrity. The finished product must read as if the celebrity had written it themselves.

Ghostwriters do not only write celebrity biographies. Ghostwriters write just about anything. A lot of companies actually hire ghostwriters to write their websites, blogs, brochures, newsletters, and anything else that needs to be written. The most important thing is the finished result must look as if it has been written by the company and knows everything about the company.

Looking for a ghostwriter? Forever Writing offers ghostwriting services at unbeatable prices! Visit us today!

Top 3 Digital Marketing Trends of 2013

Staying up-to-date on the latest marketing trends is never an easy job. New technologies, a new consumer purchase process, and other opportunities all influence the marketing aspect. While the top marketing trends tend to change, year after year, this year there are three trends that cannot be ignored. Social, local, and mobile marketing are a must, as well as content marketing and authorship.

Social, Local, and Mobile

There are more on-the-go customers now in this digital age. Social, Local, and Mobile is on the minds of every marketer. Customers are always using social media and checking out sites such as Yelp!, Foursquare, and TripAdvisor find things near their location, and most of the time they are on their mobile device. Depending on the industry you are serving and who your customers are, different networks and different tactics will need to be used. Take a look at your webmaster tools, such as Google Analytics, to see where your customers are coming from.

  • Tip for the wise: Get on all social media platforms and claim your business listing on Yelp!, Foursquare, and Google Local. Having your presence out there allows customers to locate you and your business and will be able to see what you are all about.

Content Marketing

Content marketing is a top trend in 2013. Consumers are using the information that is readily available online to make decisions before they walk into a store. Studies have shown that 91% of B2B (business to business) marketers and 86 of B2C (business to consumer) marketers are using content marketing to reel in their customers. Marketers are using infographics, newsletters, videos, and much more.

  • Tip for the wise: Do not just jump into content marketing without having a strategy. Your strategy should focus on creation, curation, distribution, and measurement. A couple of questions you should ask yourself is what are their interests? What kind of content will be the most effective in reaching your goal?

Authorship

Consumers want to feel a connection to your business. This human interaction can impact your consumers. If you are a small business or even a large business, you should make a big deal in getting to know your customers. This will give them a personal connection to you and your business and will likely refer people because they want a human interaction.

  • Tip for the wise:. Make sure you are tagging your name and posts with “rel=author” tag. Also make sure you are updating your “Contributor To” section located in your Google+ profile.

Marketing strategies are always evolving. Budgets and goals change regularly as businesses find out what’s working and what’s not. As with all aspects of your business, getting started with a new marketing strategy requires careful planning. Jumping in without a plan can cost your business a shiny penny, and chances are they will not leave you with the results you were hoping for.

SEO Benefits for Businesses

SEO

Source: David Saunders/flickr

A number of companies, such as Forever Writing, offers SEO services that promise companies popularity. This type of promise attracts to companies, not just because they will gain status, but all the prospective sales they may be able to seal the deal. While on the other hand, some companies do not quite comprehend how SEO will benefit them.

How can your business benefit from SEO?

When your site emerges in the free results for search terms that are pertinent to your business, your site is now visible to prospective customers who in return turn into loyal customers.

The ultimate goal of SEO is to get your business more traffic – and prospective clients and/or customers from the community of “netizens” surfing the net.

In this digital age of the Internet and Google, mostly all people turn to their computers and mobile devices to look for the best restaurants, houses, latest news, and so much more. All they need to do is pull up a search engine (Google, Bing, Yahoo) using any electronic device and type a few words in the search field like “Forever Writing Company” and sift through the list of websites Google displays on its first results page. It’s information grouping at its easiest and most useful form. And for business, it’s marketing at its premium.

If your business’ website comes up on the first page of Google’s results page, you are doing something right! You’ll be the next company they will call to use!

There are a lot of businesses in the market and a lot of them already have websites assembled. So how do you compete with these businesses to snag a spot on the first page? The answer boils down to Search Engine Optimization (SEO). Without SEO your website is just concealed to prospective clients. With SEO, you will have your business’ website rank among the top optimized sites, get more visitors, and snag prospective clients into loyal clients.

What is next?

Google has a firm set of guidelines they abide by to get a top spot on their Google rankings. Some of these are a bit technical and would need a good SEO expert to explain them to you. But to summarize it all, your companies needs two things; a website that provides unique and relevant content, and a website that has been optimized for Google to easily index and read your site.