Giveaway?? Perhaps!

As we were wrapping up work yesterday, we were doing some thinking. Yes, you are probably thinking we do thinking everyday, but not this kind of thinking. As we are in our early stages as a company we decided to entice all of our lovely readers, followers, fan, and admire-es; yes we have all of those!! We decided once we get to get 25 followers on twitter, we will giveaway one free service.  The free service can be found on here and it is up to 500 words.Image

What does this mean to you? 

This means wonderful news to both you because you must get on your twitter follow _Foreverwritng! In order to participate in this giveaway we ask you to retweet one of our tweets about the giveaway.

When will we select our lovely winner?

We will select our lucky winner the day we get 25 tweets and to make it fair, we will use a randomize generator, so need to worry about playing favorites with all of our fans!

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6 Ways to Improve SEO Without Pulling Out Your Beautiful Hair

A lot of times small business owners, like myself do not have enough time in a day to finish all work necessary. That is why sometimes our sites can slowly decline, but thankfully it can be an easy fix with SEO. What if I told you that Forever Writing offers SEO writing and can boost your traffic?

Search Engine Optimization (also known as SEO) is a simple procedure that allows your website to get more traffic by making it extremely easy for search engines to grab what your website is focused on. The one thing that many new business owners do not quite get yet is search engines only read the HTML or JavaScript statements from your site. This means it is your task to tell the search engines exactly what you are all about!

Lucky for you, the consumer, there are a number of ways to improve your SEO. Not to mention there are even some simple steps you can take to help you reach more traffic without even pulling out your hair.

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Source: Flickr/Paloma Gómez

Clean up time

As mentioned up above, the ultimate goals is to have your website organized for search engines to easily navigate. Let’s put it this way, when you are looking for a house you want everything to be prim and proper and easy to see without the clutter, am I correct? Well, that is what a search engine does too. He is kind of like a prospective buyer looking to purchase the house.

I know, I know sometimes life gets in the way of your organizational habits. If you are as messy as your desk, here are a couple tips to help you get your website back on track:

  • Make sure your ‘About us’ is on your ‘About us’ page and so on.

  • Have a blog? Make sure all your internal links are functioning properly. Not to mention, always link back to previous content!

  • You have navigational links? If you do not, then you better go put some on your page! We can’t navigate successfully without those!

Your new friend, Keywords

Now this part is tricky for a lot of new business owners because you are probably more concerned about getting your site up, marketing, sales, and everything else. However, before you can do all of those joyful things have you defined your target market? If you have not, this is the time to think about it because SEO will not work for you , if you do not possess a target market in mind.

Now for those of you who already know your target market, I want to say good job and keep up the good work! When you are deciding what your keywords to optimize you should keep it specific to your market. Luckily for us there are many tools around that can help determine which keywords would be effective for each page of the your website. Once you have found which keywords will work best for you, you will begin seeing an increase in traffic.

A few tips you should keep in mind when selecting keywords are:

  • Keep your keyword relevant to what your page is about. You do not want to draw in a crowd that is not interested in what you do.

  • Always determine your competition and find out what keywords they are using and use keywords that they do not.

  • Also aim for some high volume keywords too, but again, you will want to check with your competition.

  • Use keywords that will result in conversions rather than views.

God did not give you those Meta elements for nothing

We do not have Meta elements for nothing, you know! Better start getting yourself acquainted with your new best friends. Meta elements are used in HTML and XHTML. They provide a structured metadata for every single page of your website. Even including a short Meta description or even Meta keywords it gives search engines more information on your website, which in result, improves SEO.

Time to get social

Using social media for SEO purposes can do magic when it comes to increasing traffic to your website. Yes, I know you probably heard that, but how many of you actually do it? A lot? Well, how many of you actively do it? Not many! Well, you better dust off your Twitter, Facebook, and Google+ now! Not only does your business get exposure, but it also attracts links and encourages people to share it with their friends, and their friends, and even their friends.

Did you know that there are always new ways to post to new social media sites? As with SEO, you must always stay up-to-date to reap the rewards.

Here are a few helpful tips for you, if you don’t get quite the social media world:

  • Let your presence be known on sites such as Twitter, Facebook, and Google+

  • Use that darn hashtag symbol (#)! This is will allow those interested in what you are selling to fall right into your lap. Yes, some say it is annoying, but to get more traffic and money, why not?

  • Have share buttons on every one of your pages, so viewers can share with their friends and their friends, friends!

  • Stay relevant people!

Be friendly with new people

Now this may be having you scratch your head thinking, “Why am I being told to make new friends?” Well, you cannot write your own recommendation letters, now can you? Yes, use your friends for glowing reports! Many of times if you do such a fabulous job or sell a fabulous product consumers will blog about you. This is good, I mean this is fantastic! You want this type of recognition because it allows their followers know that you are a ‘must-have’ item and gives you an A++ for your effort.

If you are mentioned in blog posts or anywhere else for that matter, what you will want to do is backlink to them! Especially, if it was a review of your company because 99.9% of the times good reviews can sway a client to use your services over another service that they were torn between.

Spruce up your images with text

Search engines can only read text, so narrating your images can give you a leg up from your competition. Always insert your targeted keywords into the alternative text box when adding images because this will help your friend, search engine get a better version of what you are really about.

When it is all said and done, the most important thing to do is give it a shot, even if you don’t have amazing keywords, links, and friends. If it does not pan out the way you hope you can always stop at Forever Writing and get an estimate on how much the job will be.

Benefits of Hiring A Freelance Copywriter

As a marketer, you want your marketing resources to connect with each and every one of your customers on a private level, communicating real benefits that speak to their needs, wants, and desires. A practical and economical way of accomplishing this is to employ an independent copywriter. It will not only save you time, but it will earn you money in the long run.

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Source: Flickr/Brenda Starr

A freelance copywriter brings importance and a new perspective to your company. A freelance copywriter can see the added benefits of your products that you haven’t seen because the freelancer is not as familiar with the product as you and your employees are. The freelance copywriter can imagine what he or she would want from your company’s products or services and write the marketing materials from their perspective.

Hiring a freelance copywriter means you do not have to worry about offering health insurance or any other kind of employee benefits; thus, you avoid all employee expenses. All you have to do is pay the freelancer’s fee and the freelance copywriter is only working for you as long as you need their work.

Also, hiring a freelance copywriter will make you and your employees more productive. You will not have to worry about having high-quality marketing content, which will leave you and your employees to only worry about running your business.

Unlike your employees, who are specialists in a specific area, a freelance copywriter’s knowledge is broad-based. Exposure to numerous industries allows him or her to approach the project with a larger perspective. This means your products will be of high quality and you will not have to worry about grammar and context – something your employees might find uncomfortable and tedious – as a freelance copywriter would give these proper consideration.

A freelance copywriter does not have the same overhead as an advertising agency, so when the freelance copywriter does not have to worry about any exuberant lease or number of employees to pay. Therefore, you will receive high-quality copywriting at an affordable value.

A freelance copywriter has one main objective: to write sales copy that sells your product or services – sales copy that conveys the exceptional quality of your merchandise.

Looking for a copywriter? Forever Writing offers copywriting services at unbeatable prices! Visit us today!